EU Business News- Benelux Enterprise Awards 2025 AIM-Jun25168 Best Natural Wellness Brand 2025 - Belgium The story begins in 2018, when BBODY founder, Jill Cnudde was working full-time as a real estate agent, while also running The Girl Next Door, a small online swimsuit and bikini shop, on the side. That same year, she met her boyfriend (now husband), and, like many new relationships, they found themselves enjoying cosy dinners, drinks, and movie nights together, which involved a lot of unhealthy foods such as fries and M&Ms. Jill was living from one sugar rush to the next, she had put on weight, and her energy levels had plummeted. She was having to start every morning with a coffee in order to make it through the day. Knowing that something had to change, Jill began her search for the most natural way to cleanse her body. She took inspiration from books like The Medical Medium, podcasts by Gary Brecka, and documentaries like The Truth About Cancer. She even looked at modern diets like those of the Kardashians. That’s when she discovered juice cleanses, which give the body a break from processed foods and support the natural process called autophagy, which clears out and renews old cells. When looking for a juice to meet her needs, Jill found that they were nowhere as nutritious as they could be, due to being full of sugar and cold-pressed rather than slow-juiced. Thus, she began making and drinking her own – as a result of which, she not only lost weight, but her energy levels shot up and she gained a healthy glow. She shared her results with her then 2,000 followers and soon before she knew it, 70 people were asking if she could make the same juices for them. And she hasn’t looked back! Her product range didn’t take long to expand, with her second product being Teatox 21, a huge hit with customers. “My passion for health and natural supplements grew every day, and I focused on products of the highest quality, always natural, and uniquely formulated,” says Jill. As we sit down to speak with Jill from BBODY, he gives us further insight into what makes it an award-winning company today. “What makes BBODY different is our preventative philosophy, our ingredient BBODY is an award-winning Belgian wellness brand for health-conscious individuals seeking premium, science-backed supplements, teas, matchas, juices, and more, to support their body in a preventative and natural way. The business specialises in nutritional formulations that address key wellness pillars such as hormonal balance, blood sugar regulation, liver support, and cellular health. The BBODY mission is simple yet powerful: to empower people to invest in their health before symptoms arise. It helps them to achieve this through accessible daily rituals, pure ingredients, and formulations based on innovative longevity research. We speak to Jill Cnudde to learn more. purity, and our emotional branding,” Jill begins. “We’re not just creating supplements – we're creating elegant wellness rituals that seamlessly fit into modern lifestyles. Each product is built around a specific need, designed to be both effective and beautiful. Our unique blends often combine eastern and western knowledge, making BBODY a trusted and elevated alternative in a crowded supplement market.” In the Benelux region, consumers are no longer waiting to feel unwell; they are actively seeking ways to boost their wellbeing, whether their metabolism, immune system, sleep, or hormonal health. Key trends show they want cleanlabel, gut-friendly supplements; longevity molecules like NMN and Spermidine; and functional formulations with crossover appeal, such as supplement-infused drinks that work as skincare from within. “We expect legislation around novel foods to evolve in the coming years, opening new possibilities for bioactive compounds,” says Jill . Behind the scenes at BBODY today is a small, agile team with a strong sense of purpose. The company favours collaboration, authenticity, and ownership, with every team member involved in product development, storytelling, and customer experience. “We look for passionate individuals who combine science with intuition, aesthetic sensibility, and commercial sharpness,” Jill reveals. “We believe wellness is not just about products – it's about the energy and conviction behind them.” “BBODY bridges science, beauty, and everyday simplicity. Our formulations are not only powerful – they're meant to make you feel confident, supported, and in tune with your body.” Jill goes on to say, “Winning the award for Best Natural Wellness Brand 2025 – Belgium has been a tremendous honour and validation of our preventative vision. “In the same year, we also celebrated two major milestones in our international trade growth: obtaining our first Trade License in Dubai and officially launching our first LLC in the United States. These steps mark the start of a new chapter for BBODY Company name: BBODY Contact name: Jill Cnudde Website: www.bbody.eu
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