19. Leading EU Advocacy Consultancy 2025 very short notice. Incorrect advice can cost clients millions—or even threaten the survival of entire business units.” The Helix Team: A Multidisciplinary Strategic Model Responding to growing market demand, EUFG created its sub-brand, the Helix Team—a multidisciplinary group designed to build advocacy strategies on solid legal foundations and supported by scientific evidence. As Claudio Mereu, Partner at Bird & Bird and head of its regulatory team, has recognised, modern advocacy must integrate legal, scientific, and socioeconomic perspectives to anticipate the full consequences of regulatory decisions. The Helix Team embodies this approach and has set a new benchmark that other consultancies are now attempting to replicate. Looking Ahead: Navigating a New Era According to Michaux: “The chemical and agrochemical industries are entering a new era defined by consolidation, regulation, and accountability. Only a handful of global players will remain, and they will demand partners with senior, specialised expertise to navigate unprecedented complexity. Society will tighten restrictions, regulators will raise the bar, and transparency will become nonnegotiable. In this environment, small or generalist consultancies will fall apart. The future belongs to firms with the depth and credibility to deliver real impact.” EUFG’s internal culture—agile, innovative, and collegial—has enabled its senior team to work seamlessly across borders for many years. In the post-COVID-19 era, EUFG has grown tenfold over just five years, a testament to its clear strategy: to be the premier senior-level regulatory affairs firm in Brussels and across all Member States. While its Helix model is increasingly imitated, EUFG remains the original—anchored by the vision and principles that have guided it from the outset. As Pascal Michaux concludes, “As with any product, it’s always better to go to the original.”
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