EU Business News- Benelux Enterprise Awards 2025 Best Strategic Wealth Coaches 2025 – Netherlands Johan & Tarinda takes its name from Johan and Tarinda Straver, a husband and- wife duo who work as wealth coaches to help ambitious individuals build real, lasting wealth. At the heart of the company is Build Wealth, a flagship programme whereby the couple coaches their clients to strategically invest – in mindset as well as money. On the back of their recognition with this award, we had the pleasure of catching up with the couple for more on this unique, leading approach. Working with a client base spanning everything from professionals and entrepreneurs through to their fellow couples, Johan and Tarinda specialise in making money work for their clients, leveraging a straightforward approach to see that they get results and do not get lost in the hype or complexity surrounding this space. This personal, clear and grounded approach stems from the more than 18 years of investing experience the couple shares, which serves as the basis of the proven wealth strategies the company delivers daily. Prior to starting their own company, Johan worked for more than a decade at one of the Benelux region’s largest asset management firms, whilst Tarinda spent more than eight years building her own businesses, across varied areas such as business coaching and content marketing. Combined, their diverse expertise results in exceptional strategies. The goal across these strategies is to help every client make confident decisions with their money, decisions that align with their personal values and goals. As Johan explained: “Whether our clients want to generate passive income, achieve financial freedom or simply build a solid portfolio, we guide them step by step.” Tarinda added: “Our mission is to empower people to build wealth with intention, so they can live free with impact and peace of mind. We achieve this through one-on-one coaching and practical tools.” Having established a results-driven method that sees timeless investment principles blended with historical data and real worldexperience, the company is set apart by its refusal to blindly follow hype and trends, with its ethos instead revolving around the fostering of solid long-term wealth by sticking to the principles it knows – and has shown – really work. Johan and Tarinda also take a comprehensive approach, building wealth across multiple asset classes and separating themselves from those whose narrow focus extends to just one type of investment. This ties into the increasing awareness that diversification is no longer optional when it comes to investments, but essential. Many asset classes are no longer considered to be ‘alternative’, and futureproof portfolios now include a broad range of offerings. Similarly, the Benelux region in particular is seeing people seek out independent wealthbuilding strategies outside of traditional banking channels. The control, clarity and alignment they seek is something this couple can deliver, and it is for this reason that the duo anticipate the demand for their services will continue to increase in this uncertain world. “It’s not just about returns, it’s about clarity, confidence and control. Empowering people to break through limiting beliefs and start building wealth on their own terms – that, to us, is the real win.” Since establishing the company in 2022, the partners have achieved a great many things, but their crowning achievement remains the lasting transformations they nurture for their clients. These are not just financial improvements, they are changes in how people think and act. The results go beyond growing wealth and instead build generational wealth for clients, ultimately shifting the trajectory for the next generation of their families in the process. As touched on above, this is achieved primarily through Build Wealth, the company’s lifechanging programme that sees clients take back control of their destiny and invest with confidence. Over just four months, the programme teaches clients how to grow their wealth strategically and exponentially, resulting in everything from financial peace and clarity to more time and freedom. The couple achieves this through a three-stage processes that gives a tailored investment solution and also answers those un-Googleable questions. Balancing institutional expertise with personal attention and flexibility, this strategic asset coaching company has nurtured trust as a result of its commitment to integrity, outstanding experiences and helping clients realise long-term visions. A dynamic approach and a multi-million multi-asset portfolio are just some of the qualities distinguishing Johan and Tarinda, with more about the duo recognised here as the Best Strategic Wealth Coaches 2025 – Netherlands available at the address below. Contact: Johan and Tarinda Straver Company: Johan & Tarinda Web Address: https://johanentarinda.nl/ AIS-Jul25119 Photographer: Liselore Stap
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