EU Business News- Benelux Enterprise Awards 2025 Most Innovative Executive Advisory Firm 2025 Bridging the gap between strategy and execution, Strategic Leadership Advisory (SLA) is a young, purpose-driven firm focusing on empowering founders, executives, and business leaders alike to thrive in a world that is changing at lightning speed. Having recognised the importance of AI leadership in this dynamic environment, the firm has turned thought leadership into digital, scalable products, which today sit alongside its renowned executive advisory services. To find out more about both of these areas, we caught up with Willy Fotso Guifo, the man behind SLA. Strategic Leadership Advisory is an AI-powered executive advisory firm specialising in blending an unrivalled knowledge of emerging technologies with a rigorous commitment to delivering superior customer experiences across numerous industries. By serving as the link between strategy and execution for its clients – which it achieves by catalysing digital transformation using a combination of strategic depth, reflective intelligence, and agile operational excellence – SLA adds real value at every opportunity. Delivering a high-impact portfolio inclusive of executive advisory services, fractional leadership services , corporate venture support, and AI leadership digital products, SLA brings a wealth of expertise to the table stemming from its Founder’s experience leading billiondollar businesses and overseeing the transformations of Fortune 500 companies and scale-ups around the world. The result is a meticulous blend of perfected strategy and a truly bespoke approach, delivered in the form of tailored, results-driven services. “Powered by a unique library of realworld and forward looking use cases, our engagements are designed not only to drive business outcomes, but to build lasting capabilities within our clients and their teams.” The firm’s frontrunner status, although on display constantly, is best seen through what is its proudest achievement to date: having turned its expertise concerning digital transformation and AI leadership into one of the EMEA region’s most valuable and comprehensive content libraries. Touching on this, Willy explained: “This recognised thought leadership has enabled us, in just over six months, to form strategic collaborations with several Fortune 100 companies, including the likes of Microsoft in the EMEA region.” Although it is a relatively new player in this space, the firm sits atop a wealth of experience stemming from its seasoned team and partners , with Willy alone having spent more than two decades driving worldwide growth and innovation in digital transformation environments. As a result, SLA more than has the knowledge behind it to achieve what is a bold and ambitious ultimate aim: to disrupt the executive advisory leadership landscape and – in just five years – become the go-to firm for EMEA Executives focused on translating digital strategy into actionable, highimpact outcomes. For Willy and the team here, key to doing this is navigating the major shift that is currently defining the future of business consulting (in particular executive advisory): the disruptive rise of generative AI. This is not only the case in Belgium – where the firm is based – or even just the rest of the Benelux region, it is a global trend. As clients become more aware of the unique capabilities of AI, they are increasingly questioning traditional consulting models, especially the prices charged to use these now outdated systems. Analysing the impacts of this shift, Willy told us: “This growing scrutiny is pushing legacy firms to justify their costs, placing renewed emphasis on trust, real added value (RAV), and measurable business outcomes as core to the client experience.” He continued: “We thus anticipate a significant reduction in headcount at large consulting firms during the next five years, especially in roles that can be automated by AI, alongside an intensified war for high-impact talent that can truly make a difference in front of customers.” Given SLA measures success across the three key metrics of results, behaviour, and ecosystem impact – with all of talent expected to embrace and grow across these channels – it is positioning itself as capable of traversing these industry-wide shifts and giving its clients the tools they need to thrive. Perhaps the best example of this is the scalable digital products mentioned in the beginning, which have been designed for those leaders in search of quality-backed insights and guidance, but without the bespoke advisory. On the back of this, and in closing, Willy shared: “We invite discerning leaders to explore our marketplace, take the time to engage with each offering, and act on what’s most relevant to their unique context and challenges.” Here, they will be able to see first-hand the pioneering tools developed by Strategic Leadership Advisory, the enterprise we are proud to recognise here as the Most Innovative Executive Advisory Firm 2025. Contact: Willy Fotso Guifo Company: Strategic Leadership Advisory Web Address: https://www.strategicleadershipadvisory.com/ AIM-Jul25012
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