Jul22493 33. Specialising in the wholesale of promotional gifts, premiums, and incentives, Tailwind Premiums is a sustainable gift provider with more than 30 years of experience to its name. Whether a client wants a solution that is fully custom made or products already in stock, the team here are happy to oblige, with their choice selection of top-quality items going beyond – for example – not just a bag with a logo but instead a bag that reflects the house style, in custom colours, woven side label capturing the essence of a client’s brand. Willem Witmond, the company’s managing partner, caught up with us for more. Tailwind Premiums is so confident in its ability to help its clients find the perfect gift for their organisation or occasion, that it believes they will find it difficult to actually give it away rather to keep it for themselves. From staples of branded gift-giving such as bags, water bottles, and stationery through to more niche items such as charging cables and power banks, the team are sure to have the perfect item for a brand’s unique requirements. This is seen through its work with leading global brands such as Netflix, TUI, and Google. Central to what sets the company apart in this business is its dedication, something few others have been able to match. Willem told us: “We are on the phone with a producer in Shenzhen at 02:00 AM without any problem, or we are in the factory in Italy to monitor your production. Nothing happens in the process that we do not know about. And if adjustments need to be made, you will not know about it, we do that immediately and simply ensure that the product is delivered on the agreed date, or earlier.” This feeds into what Willem believes to be the company’s greatest accomplishment in the nearly 13 years since opening its doors: maintaining this impeccable level of service year after year. Clients themselves have touted this service as being ‘next level’, and the kind of publicity that comes from this is something that money simply cannot buy. Willem explained: “This, combined with our wealth of experience and worldwide production, means we can always offer the right solution for every challenge.” As with any great business, Tailwind’s capacity to get results can be attributed to the strengths of its team. The individuals comprising the company are all consummate professionals, but what really drives them is the enthusiasm they have for their craft and the knowledge underpinning it all. For instance, they know exactly what they do when it comes to taking a logo and translating it to everything using padprint, screenprinting, DTF, embroidery, engraving, embossing, and so much more. Diving deeper into the processes behind some of the company’s acclaimed offerings, when a client requests a suitable premium, the team here provide them with a fully developed digital proposal that offers a good indication of what the finished product will look like. Although this is a time-consuming process, it helps to add value and enhances the client experience, making it a no-brainer for Tailwind. Once the client is happy, all they then have to do is wait for their bespoke order to be delivered swiftly and neatly. Not only can clients rest easy knowing that their items are in safe hands, they are also offered extra peace of mind as a result of Tailwind’s pledge to sustainable initiatives. Having recognised the increasing importance of sustainable methods, not just for its clients but also for itself, the company has launched a huge range of ‘green’ products and even offers its clients the chance to build company forests in South Africa. Tree planting can then become a gift they offer, demonstrating environmental awareness. Discussing these shared values, of which sustainability is just one, Willem likened Tailwind to a football team: “You can’t just attack or defend if you want to win a match”, he said. “We have a team of people here, each with their own personality, but together we form a solid rearguard, a sharp midfield and scoring strikers. Everything happens in a team context, so everyone is aware of all projects within the company. Our talents can be who they are, but we have to be able to operate in a team context to succeed.” With these initiatives to boot, the future for Tailwind Premiums involves much of the same, with the company continuing down the path of stable growth it has experienced now for years – expanding its team and operation step by step as it goes. Contact: Willem Witmond Company: Tailwind Premiums Web Address: www.tailwindpremiums.nl/ Best Premium Gift Supplier 2025 – Netherlands
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