Aug22136 35. Best Legal Sector Marketing Specialists 2025 – Belgium Marketing is an essential component of business success – responsible for driving brand awareness, customer acquisition, and revenue growth. For law firms, effective marketing is critical not only to stand out in a competitive market but also to build trust with potential clients. However, many lawyers lack the knowledge or skillset to develop a successful marketing campaign themselves. Enter Lex Digital, a leading marketing expert delivering tailor-made marketing solutions to ambitious entrepreneurs within the legal sector and beyond. Following the agency’s recent recognition in the Benelux Enterprise Awards 2025, we caught up with Founder Bart Gagelmans for more. Lex Digital was founded in 2023 by Bart Gagelmans, a professional who has been active in the field of SEO and digital marketing since 2012. While studying law, Bart launched his first company, and after completing his law degree, he further developed his expertise in digital marketing at the EHSAL Business School in Brussels. After working on several of his own startup projects, Bart realized that SEO is the most effective marketing strategy in the long run, delivering the highest ROI for businesses. He discovered that when companies are found organically, searchers already trust their brand and are more likely to convert. This insight became the cornerstone of his approach at Lex Digital. Combining deep technical know-how with legal expertise, Lex Digital initially focused on working with law firms. However, the demand for its services soon spread across multiple sectors, from the construction industry and IT firms to B2B businesses. Based in Antwerp, Lex Digital caters to clients throughout Belgium and the Netherlands, with notable names such as SUE Lawyers, Keyser Lawyers, HR Legal, Easylife, Computer Checkpoint, iLabo and Adminbuddy. The agency specialises in SEO, with a unique focus on achieving tangible growth for its clients, resulting in more leads, more conversions, and, ultimately, more revenue. To this end, its comprehensive suite of services includes SEO, AI SEO, SEA for Google Ads, and copywriting and PR – delivering consistent and measurable results time and time again. When undertaking new client projects, Lex Digital utilises structured processes and proven frameworks that ensure consistency and quality across every project. Each client follows a clear four-step plan: first analysing where they currently are and what is holding them back; planning a tailored strategy with concrete goals; execution, with implementation tracked transparently via a live dashboard; and optimisation through data-driven adjustments, never based on gut feelings. “We guarantee top rankings,” Bart told us. “We’re confident enough in our proven strategies to offer a unique promise: your website will rank #1 in Google within 12 months. We also speak our clients’ language; whether it’s legal, technical, or sector-specific, we translate complex digital strategies into clear, actionable insights. Our approach is always custom, transparent, and aligned with our clients’ business goals. Of course, it is a huge advantage in the legal sector that both a lawyer and I are both legal professionals – jurists – who have studied law.” With this competitive edge, Lex Digital has helped numerous clients achieve remarkable growth. The agency has secured #1 Google rankings for dozens of competitive keywords across multiple industries, with one major computer retail client seeing their monthly website traffic grow from 4,000 visitors to over 13,000 in just 12 months. Lex Digital’s strategic SEO direction has empowered one law firm client to grow from two to nine lawyers within one year and, most significantly, has enabled the agency to retain every single one of its original clients – a strong testament to its quality, commitment, and the long-term partnerships it builds. “We are extremely proud of the trust our clients place in us,” Bart shared. “We do not see ourselves as just service providers; we are marketing partners, actively involved in our clients’ growth and success. When you work with Lex Digital, you do not just get rankings; you get a team that cares about your results as much as you do.” This passion is what drives Lex Digital forward, striving to succeed in an industry that is ever evolving. At present, the agency has observed a significant rise in AI-powered search, with tools such as ChatGPT, Google’s AI overviews, and other AI platforms changing how users find and trust information – marking a fundamental change in SEO processes. To align with this shift, Lex Digital is actively optimising content specifically to appear as direct answers in AI chat results and not only traditional search engines. Early adopters of AI SEO are gaining a competitive advantage, especially in sectors such as legal and B2B, where trust and expertise matter — benefiting from a first mover advantage as they establish visibility and authority before the space becomes saturated. “We saw this AI opportunity coming when few others had heard of ChatGPT,” Bart shared. “We knew it was going to explode. So, we immediately developed our own inhouse tracking tool to analyze results. It feels like the early days of SEO when the industry was evolving rapidly and the opportunities seemed endless.” Bart continued, “We expect AI search visibility to become just as important as Google rankings, and we’re already helping our clients win on both fronts. Our goal for the future is simple: to grow steadily alongside our clients. We’ll continue investing in AI SEO, expanding our marketing expertise, and enhancing our in-house tools to provide realtime performance insights. We're not focused on rapid expansion; instead, we prioritize building long-term partnerships and helping businesses scale sustainably.” Contact: Bart Gagelmans Company: Lex Digital Web Address: www.lexdigital.be AIM-Jun25151
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