Jul22493 37. Boutique public affairs consultancy Lykke Advice offers a tailored service to influence and seek opportunities in the EU legislative process. As the firm is recognised with a prestigious award, we find out more about how it operates behind the scenes from Mette Lykke Nielsen. Founded in 2016, Lykke Advice is an independent Brussels-based EU lobbying agency which provides political advice and guidance to companies and associations seeking hands-on, tailormade service from an agency that values quality outcomes. With clients predominantly operating in the energy and climate adaptation, agribusiness, sustainable fashion, and transport sectors, Lykke Advice mainly only takes on clients that align with the firm’s ethos, involving them from the early stages of strategy design and allowing for flexibility along the creative journey with valuable strategic direction and high-quality execution – something which is key to a successful outcome. “We’re a young and creative team with proven experience, and we believe that representing a client in Brussels takes a strong commitment and a high level of engagement to provide a unique service that is fit-forpurpose,” Founder Mette Lykke Nielsen tells us. “Policymaking in Brussels requires a deep understanding of complex legislative structures, mechanisms and a strong network in the EU bubble. Our team offers these vital elements and can help strengthen our clients’ partnerships and alliances.” Mette herself has been working in public affairs for more than 15 years and has a proven track record of influencing key policies at EU level. She has worked in different sectors and has experience both in the public and the private sector. In order to set the consultancy aside from competitors, Lykke Advice has several key USPs which mark it out as a clear leader in its field. To begin with, it offers a tailored service, working with clients in a way that fits their themes and goals, and not offering the same package to all clients. Lykke Advice is adaptable and will find a unique approach for each client that best suits their needs. Secondly, Lykke Advice is an SME that delivers for SMEs. Created in 2016, the consultancy noted that, for all the MEPs and high-profile members of the European Commission speaking about the importance of SMEs to the EU economy, there were remarkably few SME representatives walking the halls of EU decision-making. As an SME with lower operating costs than our larger competitors, Lykke Advice can offer highly competitive rates affordable to other SMEs, who would otherwise not be able to afford public affairs in Brussels. Finally, Lykke Advice is a trailblazer for pairing public affairs with market access. SMEs have smaller resource pools and often have to make tough choices about where to spend their limited funds. By pairing traditional public affairs with business growth, the firm can simultaneously help companies realise multiple goals. The dedicated team based at Lykke Advice is young, politically savvy, and come from across Europe. All members of staff work in close cooperation and benefit from team social activities outside the office too, to further strength their bond. There are, however, a few trends emerging within the political environment which have caught the company’s attention, as Mette elaborates. “We have noticed that most businesses lack a basic understanding of the EU,” she states. “We are not talking about the legislative or decision-making processes, but about the opportunities on offer to their sector if they know where to look. “When pitching to prospective clients, we often have to explain why public affairs is beneficial and in their interest to engage with, as much as we try to sell our services.” For its steadfast commitment to its cause, Lykke Advice gained further notable validity recently following its recognition in the Benelux Enterprise Awards 2025 for which it received the accolade of Best SME Consultancy 2025 – Europe. Now, the consultancy is concentrating on developing its relationships amidst the EU accession states across the Western Balkans and Eastern Neighbourhood. “As those countries further align with the EU, with ambitions to one day become a Member State, we see more opportunities for European companies to expand into those markets and for their companies to further integrate with EU political processes.” Company: Lykke Advice Web Address: www.lykkeadvice.eu Best SME Consultancy 2025 - Europe
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