EU Business News- European CEO of the Year Awards 2025 Best Digital Transformation Consulting CEO 2025 (Sweden) & Excellence Award for Late-Stage Entrepreneur Support 2025 A company passionate about driving accessibility in the realm of digital technology, DaasTek was established to make advanced tech just as available for smaller businesses as it is for huge organisations. By bridging this gap, DaasTek is ushering in a brighter future for enterprises by building trust, resilience, and driving the belief that technology should empower everyone – all whilst positioning itself as the provider of choice for client operations of all sizes. Neelima Misra, the cofounder and CEO of DaasTek, was on hand to tell us more about this work. With expertise spanning everything from Cybersecurity to AI, Data, Enterprise Architecture Machine Learning, Cloud Computing, and Automation, DaasTek prides itself on the provision of innovative and scalable solutions for its clients. These clients range from dedicated start-ups through to discerning larger enterprises within such fields as automotive, logistics, telecommunications, and finance. Some of its most notable clients are household names in the Nordic region, including one of its largest car manufacturers and a major logistics provider. Neelima has played an instrumental role in the success of the company since she co-founded it almost five years ago, and she leverages more than 20 years of experience across data, AI, and digital strategy within Nordic manufacturing, engineering, and logistics. Her journey as technology leader dates back to 2005, when Neelima started at Microsoft as a tech lead. In the two decades since, she has carved out a reputation for delivering high-impact solutions, having led many major projects for an array of companies – including a $70M transformation. “My experience spans over 50 countries and roles at Microsoft, Pitney Bowes, Cognizant, Accenture, and HCL, blending global delivery with local execution.” Upon co-founding DaasTek in 2020, Neelima put this expertise to good use, all whilst treading new ground by focusing on accessible and ethical digital transformations. Her approach to the duties of being a CEO is similarly encompassing, guided by the C-E-LL (courage, empathy, and lifelong learning) value system. Since Neelima is a thought leader, flat hierarchies rule the company’s internal environment, paving the way for a motivated team who are ready to take on the challenges working in this industry brings. Since DaasTek is a small, niche company, it is essential that it delivers the highest possible value to entrepreneurs to differentiate itself from its many competitors. Neelima and her team do this by being involved in their digital journeys from beginning to end. Neelima explained: “We ensure our clients understand their options, even if they are not digital experts.” This extends to everything from helping them purchase the right products and software to minimising costs and explaining new technologies. More recently, DaasTek’s evolution has led to it expanding its offerings to further add value for clients chasing digital transformation. Neelima told us: “Since the beginning of 2025, we have focused on fostering an ecosystem or community-based approach to solving digital transformation challenges. By creating collaborative spaces and shared learning environments, we aim to bring together customers, partners, and experts to co-create value, share knowledge, and accelerate meaningful change.” Initiatives such as this are becoming increasingly important in an industry where AI is not only dominating discourses but raising questions around everything from cybersecurity and privacy to compliance. Well aware of these difficulties, DaasTek strives to deliver responsible AI services with ethical leadership, utilising its community-based model to help navigate the complex and evolving risks of the industry with confidence. Following this thread, DaasTek remains as committed as ever to strengthening enterprise-wide digital transformations, especially nurturing collaborative innovation for scalable digital impact. This will be achieved not only through company-based initiatives such as providing hands-on training and resources across areas such as digital literacy, adoption, and strategic thinking, but also through a series books Neelima is currently developing, with these spanning topics such as ethical AI and digital governance. Commenting on this, Neelima said: “These stories did not just sit in project folders; they shaped the way I think. Now, I’m pouring those real-world experiences into books designed for architects, data leaders, and tech professionals who want more than just theory. These books capture authentic moments of doubt, breakthrough whiteboard sessions, late-night reflections, and the quiet courage it takes to lead teams through uncertainty.” Ultimately, by combining her deep technical expertise with strategic leadership, this IT CEO in Sweden is able to offer datadriven leadership for purpose-led innovation on a huge scale. Championing digital transformation for all through the transparencybased leadership and sustainable IT services she delivers through DaasTek, Neelima Misra is more than deserving of being recognised with a duo of awards in this programme. Contact: Neelima Misra Company: DaasTek Web Address: https://daastek.com/# May25282 DaasTek
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