30. EU Business News- European CEO of the Year Awards 2025 Jun25020 Clemence Dujardin is the CEO of MyAffiliates, an affiliate marketing technology prover boasting the most widely used affiliate marketing software across iGaming and other high-volume industries. Designed to help operators streamline and consolidate their products and brands under one singular and powerful platform, dozens of leading brands trust MyAffiliates to help them optimise management and performance through scalable and data-driven solutions. We had the pleasure of catching up with this iGaming CEO on the back of her win for more on this software. With some of the biggest names in the iGaming, forex, binary, and lottery industries in its client pool – secured through the provision of tailored, flexible, and robust affiliate solutions – MyAffiliates has positioned itself as offering the most trusted affiliate tracking software on the market. Since opening its doors in 2007, the company has gone on to secure more than 300 clients and a host of industry awards, evolving its platform on the back of operator feedback to meet the ever-changing demands of the sectors it serves. A company that values transparency, pragmatism, and technical reliability, MyAffiliates’ goal is simple: to boost the efficiency and insightfulness of affiliate operations, all without adding unnecessary complexity. To do this, the company lives by the principle of ‘understand first, sell later’, which sees it take the time to discover how a client operates and what they are looking to get out of its platform. This approach sees relationships built on a foundation of consistency, accountability, and a pledge to deliver long-term support. Having been in the affiliate space now for more than 17 years, 13 of which have been spent in numerous role within MyAffiliates, Clemence Dujardin more than understands what success looks like in this industry. Initially starting out in affiliate marketing before moving into software operations, Clemence has worn many hats over the course of her journey to becoming a 2025 European CEO of the Year – and all have fit her well. “I understand the operational pressures our clients face, but I also know the tech behind the product.” Becoming the CEO of MyAffiliates in January 2023, after an eight-year stint as the company’s general manager, Clemence’s capacity to build bridges between developers, support, sales, and clients sees her lead not from theory – but from a place of deep involvement. Her hands-on approach to the role is then reflected through a very direct style of management that sees her staff supported but never micromanaged. The sense of empowerment this provides sees MyAffiliates’ team united without protest under a strategy that encapsulates the three pillars of data, adaptability, and trust. Exploring this further, Clemence told us: “We’re constantly refining our reporting layers, API functionalities, and partner integrations.” However, because strategy is about more than just tech, there is a focus within the company on strengthening communication between its departments, upskilling its team, and collaborating on its next steps. As for what these next steps look like, MyAffiliates has recognised that – thanks to regulatory changes, AI, and constant shifts in Google algorithms – affiliate marketing is at a turning point. Thus, staying ahead of the industry it has established itself as being at the centre of is the primary aim for the company moving forwards, with its focus remaining steadfast on providing meaningful, ongoing improvements to its affiliate software. Diving deeper into this, Clemence explained: “We operate on a sixweek development cycle, which allows us to release new features and enhancements regularly. These are not just patchwork, but structured updates that reflect what our clients need in real time.” She continued: “Then, on the business side, we’re exploring new partnerships and expanding in emerging markets like Latin America and Africa, where affiliate programmes are growing and there’s real demand for reliable, scalable tech – like our platform.” When it comes to her own career, iGaming CEO Clemence Dujardin’s desire to foster lasting impact is seeing her continue to push MyAffiliates in the right direction, as well as mentoring the next generation of leaders – especially women – in the tech and leadership environments. Finally, Clemence is more passionate than ever about remaining a key player in those key conversations shaping the very future of affiliate marketing software. Recognised in our European CEO of the Year Awards 2025 for her innovation, Clemence reflects that that real innovation in this industry often takes the form of stability. It may not be flashy, but it is what MyAffiliates and its affiliate tracking software in iGaming do best. In this way, this award is more than just a personal achievement, but a reflection of the entire team behind this affiliate marketing technology provider in Malta. Contact: Clemence Dujardin Company: MyAffiliates Web Address: https://myaffiliates.com/ Most Innovative iGaming CEO of the Year 2025: Clemence Dujardin
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