34. EU Business News- European CEO of the Year Awards 2025 Jul25123 Flowplus is a leading provider of equipment maintenance and project services for customers in the water supply and industry, and a frontrunner in the manufacturing of valves and spares for pumps, and more. The company is headed by Petteri Särkiniemi, a seasoned professional in the maintenance industry with extensive experience in leading effective change management. We took a closer look at Petteri’s exceptional leadership below, as he is named in the European CEO of the Year Awards 2025. Founded in 2012, Flowplus is a trendsetter in the water supply and industry, renowned for its planned and lifecycle-optimised services that ensure its customers’ operations run smoothly and cost-effectively. The company offers a comprehensive maintenance service for pumps, pumping stations, electric motors, valves, and various other machines, as well as providing condition analysis with reports for systems and machines. A reliable and professional partner to customers in all aspects of water supply and industry maintenance, Flowplus additionally manufactures spare parts for valves, pumps, and more at its workshops in Tampere and Pietarsaari. Petteri Särkiniemi became the CEO of Flowplus in January 2022, though he has been with the company since 2020, first as Executive Vice President and then as Chief Operating Officer. He has been working in the maintenance industry for more than 25 years, having stepped into his first position in 1999 as a Maintenance Mechanic at ABB – a technology leader in electrification and automation. Petteri spent over 15 years with ABB and assumed many roles, from Fitter to Maintenance Manager. These positions have provided Petteri with extensive experience in change management. Often, organisations need to shift direction, and Petteri has played instrumental roles in facilitating the change. Though he hails from a technical background, Petteri has been more focused on leading people and managing companies in recent years, empowering teams to reach their goals in areas such as finance, safety, customer satisfaction, and employee wellbeing. Petteri’s leadership style is one rooted in shared ownership. He provides power and responsibility to his organisation, leading them with targets and goals. The Flowplus team analyse progression each month, measuring success in numbers, finances, people, customers, and safety, and carefully developing action plans to reach those targets. Petteri maintains an open mind and if targets are not met, he is always ready to make changes in direction for the greater good of the Flowplus organisation. Since stepping into the role of CEO, Petteri has led Flowplus through a period of impressive growth. As with any business, there have been challenges along the way; Flowplus is made up of 12 units with diverse cultures, many shaped by past acquisitions, and the company is actively working to harmonise cultures and foster stronger crossunit collaboration to unify each team into one cohesive organisation. This drive toward “One Flowplus” has already yielded notable operational gains, yet challenges remain – particularly within safety and efficiency – and the organisation is committed to daily progress and continuous improvement. Thanks to its fantastic marketing and sales team, Flowplus has seen a significant increase in marketing endeavours in recent years, and its recognition is more widespread than ever before. At its core, Flowplus aspires to be known as the best provider in its technologies – a mission that Petteri is determined to lead to fruition, first in Finland and then later in the Nordics and Europe. A key element of achieving this goal is monitoring the market for emerging trends, ensuring that the team remains on the cutting edge of innovation and invention. As the maintenance industry continues to evolve, Petteri has been quick to recognise a major shift in consumer behaviour. Organisations are increasingly insourcing routine maintenance while seeking external partners for complex and specialist services – areas wherein technical depth and proven expertise matter most. Flowplus aims to meet this demand head-on, positioning itself as a trusted provider of advanced solutions and specialised know-how to respond to changing needs and pain points, strengthening its identity as a premium partner in high-value services across Finland, the Nordics, and beyond. The pursuit of specialised excellence is no coincidence; it is an essential element of the strategic, forward-looking approach that Petteri consistently champions. Since first entering the field, his leadership has been defined by attentiveness to market shifts and a willingness to act with purpose and precision. We at EU Business News would like to wish Flowplus the best of luck with its ongoing endeavours, including a recent expansion into Sea Lapland. Though with Petteri Särkiniemi – named Finland’s Best Pump and Valve Maintenance CEO 2025 – at its helm, we have no doubt that the future of Flowplus will be one of great prosperity and progression. Contact: Petteri Särkiniemi Company: Flowplus Oy Web Address: www.flowplus.fi Best Pump & Valve Maintenance CEO 2025 (Finland): Petteri Saerkiniemi
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