38. EU Business News- European CEO of the Year Awards 2025 The cyber security-related algorithms and foundations patented by New3S®, a French company with a history of innovation that was founded in 2003, are not new. Despite New3S® implementing them last year in the US and France, their principles date back much further, this to the 1980s and 1990s, a time when Hervé Heully (New3S’ CEO) was already pushing the boundaries of what was thought possible in this space. Below, we explore the career of this CEO, through insights shared by the man himself. Although artificial intelligence, or AI, can be traced back to 1956 and the scene of the Dartmouth Conference – the first instance of the realisation that computers could do intelligent things in the same way humans could – it would be decades before the technology would really find its way into the mainstream. Similarly, beginning around 30 years later, Hervé Heully had begun to discover how to reveal the ‘invisible’, generating 3D geometric shapes from collected data a good while before the invention of the internet. During this period, Hervé had started collating the notions of the sciences of observation and analysis or results (including geophysics and geotechnical analysis) with geomatic, cognitics, and algorithms across his work. The ultimate aim was to create objective information, which is where the initial need to correlate between the visible and the hypothetical worlds arose. As Hervé himself explained: “The hypothetical may stem from notions of unfinished reasoning, but also from notions of the unsuspected, the undetectable, and the invisible.” This was just the beginning for Hervé, who would then develop his knowledge of the rapidly evolving world of 3D design and manufacturing during a stint with Dassault Systems, a world leader in CAD/CAM software. Combining the capabilities of this specialised software with the knowledge he acquired, Hervé made it possible to accelerate understanding of products designed or transposed into 3D assemblies of any size, up to infinity. This includes 3D models for mammoth projects like ships and nuclear-powered submarines. Leaving in 2002 as one of the leading figures in this field, especially concerning 3D simulations for the naval industry worldwide, Hervé established New3S® the following year to further develop the techniques, services, and models he had been working on for nearly 20 years, designing things that did not yet exist anywhere else. The rise of the web, high-speed broadband, and online access from anywhere (even space) supported Hervé, who came to realise his aforementioned ‘visible’ and ‘invisible’ concepts made total sense. “We don’t see everything and we don’t suspect everything. And just because we don’t suspect something, doesn’t mean it doesn’t exist, nor that it is any less harmful.” Such an ethos has fuelled New3S’ work with cyber security algorithms over the last decade in particular, which have become generalist and even somewhat universal in their scope, extending to everything from defence and healthcare to architecture, telecommunications, and more. The launch of the Metaverse in 2020 made 3D data transfer even more sought after, and it is for this reason that New3S’ patented cybernetic algorithms today deliver a universal solution for those looking to safely transmit their 3D data across networks. “New3S's patented algorithms are even aimed at next-generation web browsers, to enable intelligent navigation between infinite 3D assemblies and individual 3D parts spread across the web.” Of course, the rise of AI has proven equally pivotal, and if we take for granted the progress of this technology and that the quantity of available data will only increase, then what arises is the need to be able to control the infinite possibilities of these tools. Aware of this, New3S’ patents give 3D authors the chance to protect their property by either making it totally visible or completely invisible, depending on their objectives. As Hervé told us, this solution also anticipates AI being able to generate 3D content without humans realising. New3S’ deep understanding of the needs of humanity in the future can be seen through the 3V.World® tool, which has been designed to allow the creation of ‘digital twins’ in any territory, processing what is visible by making it ‘ultravisible’ - thanks to B'Leader!® methods - and hosting it, like Russian dolls, in nesting containers. Available as a license or as a SaaS model, 3V.World® can be used anywhere for almost any purpose – from tourism to industry and well beyond. In closing, Hervé shared: “The 3V.World® is the logical continuation of the tools that made up the beginnings of today’s web. This latest tool, if not the next generation, is the spatial internet for revealing, exploring, and learning – 360° and 3D enhanced whilst still preserving what intellectually needs to be preserved.” Adopting New3S’ patents now not only means opening up one of the world’s leading players in the global web markets, it also means investing in a non-invasive technology capable of preparing the circulation of 3D data on the web. More information about this can be found using the website links listed down below. Contact: Hervé Heully Company: New3S® Web Address: https://new3s.com/ & https://3v.world/en-us Cyber Security Innovation CEO of the Year 2025 (Western Europe): Hervé Heully
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