EU Business News- European CEO of the Year Awards 2025 Golf Equipment CEO of the Year 2025: Lionel Caron For avid golfers, finding the most sophisticated and innovative equipment can seem like a mammoth task, but we’ve located a Europe-based business changing the game entirely. Led by an enthusiastic and experienced CEO, this dedicated company continues to add monumental value to the world of golf. We learn more about Srixon Sports Europe® (SSE) as its CEO Lionel Caron is awarded in our European CEO of the Year Awards 2025. After partnering with BigCommerce to launch its gleaming website, SSE has created a user-friendly platform to deliver the best B2B buying experience across Europe and beyond. Every customer is at the very core of the company’s mission to enrich both the buying experience and the playing experience. Also partnering with LikeDigital to develop a scalable and flexible solution for its end consumers, SSE has cultivated a unified data architecture which connects all SaaS tools via a customer data platform. This ensures seamless operations across its site, delivering peace of mind and a streamlined shopping journey. In 2024, SSE appointed Lionel Caron as CEO of its operations. Promoted from COO to CEO in April of last year, Lionel continued to make good use of his experience as a global leader in golf ball technology and innovation. Fuelling the growth of the company, Lionel hit the ground running and has played a key role in the company’s recent success. With a commitment to SSE, Lionel has spent 25 years with the company, consistently demonstrating outstanding leadership, strategic vision, and a deeply rooted understanding of SSE’s goals and mission. Under Lionel’s leadership, SSE has also launched its first-ever Elite Amateur Support Program, aimed at identifying and supporting top amateur golfers across the UK and Continental Europe. The initiative provides full equipment support to promising players each year, helping them progress to the professional ranks, including the DP World and PGA Tours. Managed by the Srixon Tour Team, the program includes annual reviews and fosters strong relationships with national federations. Long-term, this investment strengthens grassroots development and encourages early loyalty to the Srixon brand. For the future ahead, Lionel continually supports the positive direction of SSE as the business makes significant strides towards a more sustainable tomorrow. The company plans to become a 100% sustainable business by 2050, with a defined and well-thought-out timeline of eco-friendly initiatives to implement across all areas of the business. Lionel is a dedicated advocate of sustainable golfing, and he is proud to be part of SSE’s efforts to deliver a brighter, greener future for the sport. In 2023, Srixon showcased the Z-STAR+e golf ball, an environmentally conscious innovation. Highlighting this new, innovative product at the Dunlop Phoenix Tournament, SSE demonstrated that full sustainability is possible to achieve. Incorporating biomass-based materials in selected parts, while ensuring top performance, the SRIXON Z-STAR golf ball has changed the way we see sustainability in golf forever. Working hard to reduce CO₂ emissions and promote responsible manufacturing, SSE is reshaping the future of golf through each game played - and each piece of equipment under its watchful eye. As CEO, Lionel is truly impacting the direction of the business as he fully supports and drives the sustainability of golf equipment in Europe. An influence that is beginning to ripple across the globe. It’s an honour to present Lionel with his title in our European CEO of the Year Awards this year, and we look forward to seeing what he, and Srixon Sports Europe® take on next. Contact: Benjamin Routhier Company: Srixon Sports Europe® Website: https://eu.dunlopsports.com/srixon Jun25078 Pure Forged, Pure Srixon
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