Jul22493 49. Keredge is a privately held Swiss strategic model for real estate legacy, bringing together the clarity of family governance and the discipline of institutional-grade execution. Its mission is to craft a sovereign, living model – one build to endure market cycles, consolidate over time, and carry meaning across generations. Steering this mission is Isabel Munoz, a visionary CEO who has established Keredge as a leader in asset management, integrating sustainable and innovative practices into every project. We caught up with Isabel following her recognition in the European CEO of the Year Awards 2025 — her second consecutive title, after first being honoured in 2024 for the Geneva region. This consecutive distinction marks not only a confirmation of her leadership, but also the growing resonance of her strategic vision across Switzerland. In a world where speed often sacrifices meaning and flexibility can erode vision, Keredge stands for something more: building systems that reconcile agility with alignment, and performance with permanence. Established in 2008, it serves as more than a real estate framework, but a long-term strategic engine aspiring to redefine what legacy means in the 21st century – transforming a memory of the past to a structure for the future. At Keredge, every project is a strategic act. The company approaches each new endeavour with alignment, ensuring that vision, values, and the long-term fit with its legacy philosophy. This philosophy translates into execution embedded in rigorous internal methods and a culture of ownership, understanding that strong partnerships rest on shared expectations, transparency, and accountability. The company shines for its ability to anchor every decision in long-term coherence, never sacrificing direction for speed and never losing sight of transmission. Isabel Munoz stepped into the role of CEO at Keredge in 2021 and has worked hard ever since to establish Keredge as a leader in financial performance and sustainable development in Switzerland. With a background from HEC Paris in family business governance, Isabel has shaped her journey at the intersection of strategy, transformation, and long-term capital vision. From asset restructuring to model reinvention, she has led complex transitions in both family-held and institutional environments. “What drives me today is the will to design a structure that strengthens over time, one that doesn’t compromise integrity for growth,” she told us. “I see governance as a long-range power tool: a way to balance stability, ambition, and adaptability. That’s the architecture we’ve established at Keredge, and that I lead with clarity and conviction.” Internally, Keredge works toward a culture rooted in stewardship, strategic alignment, and long-range thinking. Isabel leads her team with clarity, consistency, and personal embodiment – expecting her teams to be sharp in execution, ambitious in intention, and uncompromising in its values. With this approach, she ensures that vision remains intelligible, decisions are accountable, and values are not merely stated but actively lived. Under Isabel’s leadership, Keredge strives to build a sovereign model that consolidate, scales responsibly, and endures without dilution of purpose. The company designs its governance mechanisms as performance levers, balancing clarity and adaptability, control and strategic agility. Ultimately, it believes in structuring the invisible and building frameworks that make resilience truly tangible. Of course, the journey has not been without its hurdles. Isabel cited the core challenge facing the Keredge team was to affirm a different model. Explaining the model simply would not be enough; the team would need to make it undeniable through coherence and results. “In a sector where control and openness are often framed as opposites, I chose structure,” she explained. “Building the foundation for a sovereign platform, one that preserves capital alignment while creating room to evolve, requires consistency, vision, and discipline. That is exactly what we have done.” Looking to the future, Keredge is planning to deepen its trajectory around the three essential pillars of governance, impact, and transmission. The company has several urban projects in development, guided by a clear focus on utility, ESG alignment, and long-term value creation. One example of such projects is the Quartier de l’Étang, a pioneering development of a former industrial zone into a fully integrated, sustainable neighbourhood. Keredge is also finalising its first consolidated reporting and continuing the refinement of its internal governance frameworks to prepare for the next strategic phase. As for Isabel, she remains committed to building a reproducible model that masterfully blends strategic legacy planning, liquidity, and control. She shared: “My goal is to elevate the standards of long-term governance, to make sovereignty and performance not just compatible, but mutually reinforcing. Every decision we make serves one purpose: to shape a capital architecture that lasts.” This long-term discipline informs every move. We operate like a Go strategist; every move is made not for its immediate impact, but to structure space, create options, and strengthen long-term positioning. Contact: Isabel Munoz Company: Keredge Web Address: https://keredge.ch/en Real Estate CEO of the Year 2025 (Switzerland): Isabel Munoz
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