European CEO of the Year Awards 2026

11. Most Trusted Corporate Event Management Leader 2026 (Spain): Alicia García Rodríguez Of course, running a business isn’t always easy and doesn’t come naturally to everyone. However, Alicia is extremely committed to continual learning, personal and professional development, and leaning on her years of experience to successfully maintain a prestigious reputation for her leadership and the company she has built. Alicia takes challenges in her stride and transforms the difficult moments into windows for opportunity and change. She commented: “Overcoming three crises and a pandemic has been a real challenge. I am grateful to life for the fact that I have always known how to adapt and find valid solutions for my clients in very different circumstances. I believe this has helped me earn their trust. I have stood by them, and I continue to do so, during the most difficult moments. I believe that making the effort to remain by their side is what has truly made me evolve.” Over the years, the sector itself has faced significant challenges. Most recently, the global pandemic put a huge strain on the world of events and many companies struggled to survive. In relation to this, Alicia told us: “The sector is only now beginning to recover after the pandemic. However, everything has changed significantly, and knowing how to apply AI to our work with confidence, without fear but with prudence, is essential. We are in a new era, and falling behind closes every door.” For the years to come, Alicia plans to guide Brava Producciones through more projects across 2027 and even ahead of time to prepare for 2028. Alicia is proud to have an excellent, dedicated team that knows how to plan projects from the very first steps through to completion, addressing unforeseen circumstances along the way then providing unrivalled solutions for optimum results. Named Most Trusted Corporate Event Management Leader 2026 in Spain, Alicia is a shining example of a CEO with her team, business, and clients’ best interests at heart while staying true to her own values of success and ongoing growth. Contact: Alicia García Rodríguez Company: Brava Producciones Website: https://bravaproducciones.com/

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