20. European CEO of the Year Awards 2026 MyAffiliates is a market-leading affiliate marketing software designed to help operators streamline and consolidate their gaming brands and products under a single, powerful platform. The company has grown significantly in the two decades since its inception, following a strong trajectory that has been shaped by the expert hands of CEO Clemence Dujardin. We heard more from Clemence below, as she earns applause in the European CEO of the Year Awards 2026. MyAffiliates provides the technology that allows operators to manage their affiliate programmes, track performance, structure commissions, manage marketing assets, and understand the data behind their affiliate relationships. The affiliate tracking and management software company was established in Australia in 2007, with its first client going live in 2009. Today, MyAffiliates works with more than 400 clients and thousands of brands globally, recognised as the Most Flexible Affiliate Marketing Software Provider 2026. For more than a decade, this growth has been steered by Clemence Dujardin, who joined MyAffiliates as its Business Development Manager. Clemence was quickly promoted to serve as the company’s General Manager that same year and continued to climb the ranks, taking on the role of Managing Director in 2020 and progressing further to stand as Group Chief Executive Officer in 2023. Through these years, Clemence has watched MyAffiliates grow in volume, sales, market share, and respect throughout the industry. “My journey to CEO happened alongside the growth of the company itself,” she shared with us. “I have experienced MyAffiliates from many different perspectives and have been part of shaping the culture as well as the commercial and operational side of the business. This has had a huge influence on the way I lead today.” Clemence’s journey has taught her the importance of being direct in her communications and setting high expectations for her team. At the same time, the CEO prioritises fairness, equality, and providing others with a voice. She values having different opinions around the table and encourages her team to challenge her, stating that diversity cannot be valuable if everyone ultimately feels that they must think and behave in exactly the same way. At her core, Clemence believes that leadership is fundamentally about people. She recognises that a company may have the best strategy and technology in the world but, without the right people, culture, and values behind them, every other element means much less. As her own career has progressed, the CEO has become increasingly conscious of the responsibility that comes with this leadership position; Clemence’s role is no longer about what she can achieve personally, but what opportunities she can create for others. This is particularly important to the leader when it comes to women, who are still facing a number of invisible barriers to progression. Having now reached a position in her career where she is able to influence these factors, both within MyAffiliates and in the wider industry, this is a responsibility Clemence takes very seriously. She mentors women, contributes to initiatives promoting women in the industry, and has personally supported leadership development opportunities to ensure support translates into tangible results. “I have been fortunate during my career to have people open doors and give me opportunities, and I believe very strongly in paying that forward,” Clemence told us. “I have always believed that if something matters to you, you should be prepared to stand up and say so. Advocacy, equality, and social responsibility are part of who I am; they aren’t something I switch off when I walk into the office.” This is perhaps one of the most important lessons Clemence has learned throughout her tenure: one does not have to become a different person upon being appointed CEO. Whilst Clemence is a powerful CEO, she also identifies as a mother, a woman with very strong opinions and values, an activist, and someone who is naturally curious about the world outside her own industry. Each of these identities influence Clemence’s approach to leadership, coming together to form the leader who has been named the Most Innovative iGaming CEO of the Year 2026. “There is still a huge amount I want to achieve with MyAffiliates, but increasingly I also think about what I can do with the position I have rather than what position I want next,” the CEO told us of the future. “I want to continue building, learning, challenging things, and using whatever influence I have to create opportunities and contribute to positive change. That feels considerably more meaningful to me than another title.” Contact: Clemence Dujardin Company: MyAffiliates Web Address: www.myaffiliates.com Most Innovative iGaming CEO of the Year 2026: Clemence Dujardin & Most Flexible Affiliate Marketing Software Provider 2026
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