Jul22546 European CEO of the Year Awards 2026 “A qualified tax expert at the service of your ambitions.” A Lausanne tax specialist, Javier Reyes fulfils the duties expected of him by mastering all of the legal means to help his clients reduce their tax burden. Through JR & Associés Tax Advice SA, he supports companies with all of their tax issues, from restructuring and optimisation to managing Swiss VAT, negotiating tax rulings, and implementing profit-sharing plans for national SMEs and start-ups. Likewise, its award-winning service also covers those whose lives or operations stretch across borders. Such a comprehensive offering stems from the more than two decades of experience Javier has in Swiss and international taxation, knowledge gained across the two distinct phases of his career: first in the public sector, then in the private sector. Things began in 2002, when Javier served as a tax assessor at the Tax Office for the Districts of Lausanne and West Lausanne. Three years later, he joined the Cantonal Tax Administration of the Canton of Vaud as a tax inspector, a role he would go on to hold until 2013. It was over the course of this eight-year tenue that Javier secured his first professional credentials: the Federal Certificate as a Fiduciary Agent in 2007, the ACI Certificate in Financial Accounting in 2008, and then the CSI Diploma as a Certified Tax Expert in 2011. The latter even saw Javier finish third in his class, a remarkable achievement given the calibre of talent that enrolled alongside him. 2017 marked a huge transition for Javier, who pivoted to the fiduciary and consulting side of taxation. This saw him first serve as a tax adviser at Grant Thornton SA in Geneva, in the middle of which he received his Federal Diploma in Tax Expertise. This marked the start of a huge leap in terms of responsibility, defined by roles including senior tax manager and authorised signatory at Grant Thornton SA in Geneva, as well as the co-head of the tax department and authorised signatory at Ofisa Berney Associés SA in Lausanne. Javier’s three years at the latter again brought him more accreditation success, as he was provided with an EXPERTsuisse certification in Swiss VAT in 2019, this time one-upping himself and finishing first in his class. A move to entrepreneurship followed shortly after, with a Best Cross-Border Tax Advisory CEO 2026 (Switzerland): Javier Reyes & Best International Tax Planning Consultancy 2026 – Switzerland Today’s complex tax environment makes having a specialist like Javier Reyes on hand crucial for optimising every tax situation and maximising success. Led by the almost 25 years of experience Javier has in this space, JR & Associés Tax Advice SA supports individuals, SMEs, and international organisations alike from its base in Lausanne. The firm advises on direct and indirect taxation, as well as tax optimisation, VAT, restructuring, and cross-border taxation, making it the valuable tax partner its clients need. Javier told us more following both him and the firm being recognised here. Contact: Javier Reyes Company: JR & Associés Tax Advice SA Web Address: https://jrtaxadvice.ch/ huge milestone in Javier’s career coming when he co-founded DYN Tax SA in 2022, serving also as both a partner and its CEO. Since May 2024, he has been the founder, partner, CEO, and sole employee of JR & Associés Tax Advice SA. Even as he progressed along his own career path, Javier has, since 2013, found the time to teach taxation. Sharing his knowledge at a number of professional training institutions (USPI, BetterStudy, and Ifage, to name just a few), Javier has also actively supported the industry
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