European Enterprise Awards 2023

12. Best eBike Retailer- Switzerland Dec23140 Charly’s Bike Store was established when Charly, having worked as an instructor at WattWorld for a number of years, decided to branch out on his own and pursue his dream of opening a bike store in Geneva. In 2020, the shop opened its doors with two primary goals, which were to participate in the creation of a greener economy by supplying local brands and to drive the mobility revolution with efficient, environmentally friendly means of transport. Since then, Charly’s Bike Store has operated based on several core values, including integrity, availability, transparency, professionalism, care for the environment, quality craftsmanship, and maximum customer satisfaction. Charly comments, “Our objectives and values have not changed since the shop was created 15 days before the arrival of Covid, when we were ordered by the Swiss Confederation to close over 4 months.” Today, Charly’s Bike Store is a thriving business operated by a team of passionate people, all of whom are enthusiastic about bikes and keen to share their knowledge. Being based in Geneva, the shop faces several competitors across the city and the rest of Switzerland. For this reason, it strives to set itself apart through its commitment to its customers, putting them at the top of the pyramid. This means listening to them, providing them with the best advice to suit their needs, and delivering great after-sales service. Charly and his team go above and beyond to be of help to their customers, answering their questions and offering them advice when they need assistance. With proficiency in five languages, they can easily communicate with any customer who speaks French, Spanish, English, Italian, or German. Thanks to the outstanding service they continue to provide, more and more companies are calling on the store for eBike fleets, secure in the knowledge that they will receive an unparalleled after-sales experience. Alongside its exceptional customer service, Charly’s Bike Store is committed to offering the highest quality bikes, eBikes, and accessories. To ensure their ability to select the best products for customers, the team engage in ongoing training courses, equipping them with the latest information on eBikes, lithium-ion batteries, and bike components. On top of this, the business tests all products for between six months and a year before deciding whether it is of sufficient quality to sell to customers. With a 2-4 years warranty Situated in the heart of Geneva, Switzerland’s second most populated city, Charly’s Bike Store offers an exceptional range of premium electric bikes, bicycles, and accessories from the best Swiss and European brands. Whether you are in need of a helmet, headlights, or a specific kind of bike, the shop is bound to have what you need. Here, we speak to Owner Charles Joset, also known as Charly, a keen cyclist and mechanic who has over 20 years of experience with both ordinary and electric bikes. on all bikes, customers can rest assured that they have purchased a product that will last. “Until the pandemic, most customers wanted the price and weren’t too concerned about quality and after-sales service,” Charly comments. “Over the last two years or so, this has changed, with customers taking the time to find out about the stores and products they want and putting service and product quality before price.” Charly’s Bike Store has recently gone entirely local with its product offerings, making it one of the only stores to offer Swissmade or European bikes. This choice is beginning to bear fruit, with more and more people starting to change how they shop due to the growing awareness that returning to European production will not only minimise environmental impact and control costs, but also enable the country to be proactive in the event of production problems. Moreover, Charly’s Bike Store is proud to take additional steps to contribute towards environmental protection. For example, it offers 100% biodegradable bags, enabling customers to comfortably carry their purchases home without using single-use plastic. Charly’s Bike Store also works with Inobat to recycle bike batteries, covering the recycling costs for those that were purchased in its own shop. Furthermore, the business recycles used inner tubes and offers a solvent-free cleaning fluid for bicycle transmissions. Considering its efforts to provide the best products and services to all customers, it is no surprise that Charly’s Bike Store has received almost 500 five-star reviews on Google after only four years of operation. For example, one satisfied customer shares, “A great bike shop in Geneva. Charly was super helpful, patient, and very knowledgeable about everything related to bikes. Has a good selection of quality bikes and accessories and an impressive workshop for repairs. Charly was very patient and gave me a detailed explanation about the bikes he holds in his shop.” The steady flow of glowing reviews has been highly motivating for Charly and his team, proving that they are on the right track when it comes to achieving customer satisfaction. However, the shop’s customers have showed their appreciation for Charly’s Bike Store in many other ways, supporting it through the challenges it has faced since its establishment. For example, having opened so soon before the Covid pandemic, Charly’s Bike Store Contact: Charles Joset Company: Charly's Bike Store Web Address: www.charlysbikestore.ch

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