European Enterprise Awards 2025

Jul22493 11. Boasting a rich history of innovation, Sweden is home to a number of major manufacturers currently pioneering industry advancement. At the heart of the country’s heritage is Gothenburg – a hub of automotive innovation with deep roots in manufacturing and invention. This legacy is preserved and celebrated by Gothenburg Classic Car Weekend, an urban vehicle festival attracting collectors and enthusiasts from across Europe and beyond. We took a closer look below. Gothenburg Classic Car Weekend, or GCCW, is a premium classic car exhibition located in the heart of Gothenburg Harbour. The event was first established in 1993 as Tjolöholm Classic Motor, held at Tjolöholm in Kungsbacka, after a gap was identified in the market for a space where automotive enthusiasts could meet and explore their passion. In the years that followed, Tjolöholm Classic Motor became a cultural spot for the region’s car industry, quickly evolving to stand as one of Sweden’s largest classic events. On a mission to become a world-class venue for classic and future cars alike, Tjolöholm Classic Motor relocated to Gothenburg in 2024. A modern city with a long heritage of both car and shipyard innovation, Gothenburg was the ideal base for the event to establish its roots. Leveraging extensive expertise, close collaboration with the city of Gothenburg, and the support of stakeholders across the industry, the GCCW team rebuilt from the ground up – throwing an exceptional event in its very first year. Today, GCCW has established itself as a hub for the automotive sector, where the past and future converge to demonstrate the full spectrum of industry innovation. The organisation works with more than 400 companies from around the world – including partnerships with Classic Motor, Lindholmen Science Park, Volvo, World of Volvo, and many more – to ensure that it delivers a seamless, engaging experience every year. The results speak for themselves: GCCW has hosted over 20,000 visitors from more than ten countries since 2024. Central to the weekend is, of course, the exhibition. Guests are invited to explore the event’s cultural-historical settings – consisting of hangars, open spaces, and small alleys – with streets such as Volvo Boulevard, Die Auto Strasse, Little Italy, Stars and Stripes, and Porsche Street marking the way. Here, they can experience more than 500 classic vehicles across the venue, as well as The Collection – a unique indoor space of 3,000m² displaying 50-60 meticulously selected vehicles. During the festival, visitors will discover a full range of automotive displays, including classic vehicles, supercars, Formula 1 cars, unique historical vehicles, youngtimers, motorcycles, and mopeds. Alongside its expansive exhibition, GCCW also features music, simulations, and an array of markets, as well as a variety of food and drink from around the world served by the remarkable Kooperativet and Lindholmen Street Food Market. Throughout the weekend, GCCW offers a number of exciting events that are geared towards the different tastes of its guests. Held the day before Gothenburg Classic Car Weekend starts, Business By The Docks is a new annual international meeting for companies and individuals across the automotive industry. In its inaugural year, guests can expect to see exciting speakers and product launches, attend interesting meetings, eat delicious street food, and conduct a lot of business. The following day, guests can attend Volvo The Party, a grand gathering held to honour the legacy and innovation of the Volvo brand. With music, meetings, nostalgia, a wide array of cars, and celebrations of the past and future, Volvo The Party serves as the precursor event to Volvofosten – a tribute from Sweden’s motor enthusiasts to Volvo. This year, GCCW will be holding the event at the large Vassen Market, which is set to open in May 2026. What’s more, the weekend will also feature the Gothenburg Classic Rally, an event held by GCCW in collaboration with Bilweb Auctions. The joint rally experience invites car collectors and enthusiasts to move beyond their role as attendees and actually drive their cars as a part of the event. After a prior meeting for coffee, conversation, and briefings, up to 100 rally members will drive together into the exhibition before parking and marking their vehicles to be displayed to the audience. Having built such a strong foundation in 2025, the team intends to truly establish GCCW as the go-to automotive event for enthusiasts and collectors from around the world. As the kick-off to the industry-wide event approaches, the venue remains committed to continually developing and enhancing its offerings – so that Gothenburg Classic Car Weekend continues to stand as Gothenburg’s Event of the Year 2025. To stay up to date with the upcoming festivities, visit the GCCW website today. Contact: Fredrik Dahlgren Company: GCCW Web Address: www.gccw.se Event of the Year 2025 – Gothenburg

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