20. European Enterprise Awards 2025 One of the biggest hurdles in the art world is getting out there and noticed. Recognising that art needs strategy to grow sustainably, Franziska Sevik – an artist, producer, marketing expert, and experienced business mentor – founded Favori-Media, which today makes art and culture visible through the provision of successful online positioning for artists and companies alike. We had the pleasure of catching up with Franziska for more on her digital marketing agency for art and culture. Rather than being a traditional advertising agency, FavoriMedia sees itself as a digital growth partner for brands in the art and culture sectors. As Franziska herself explained it: “We operate at the precise intersection where cultural substance meets digital reach.” This has resulted in Favori-Media amassing a portfolio of client as diverse as the cultural landscape itself, with everything from premier museums and galleries through to concert venues, festivals, and individual artists collaborating with it. Adding the highest amount of value possible to its clients’ brand, Favori-Media’s services span the entire value chain when it comes to digital attention, beginning with strategy development and brand positioning then moving through producing high-quality content for social media (reels, photography, storytelling). All of this is matched to a client’s standards and is certain to reach their audience, before converting into whatever ‘currency’ it is they seek – ticket sales or online engagement, for example. The aim is essentially to safeguard art and culture, seeing that they both remain relevant in the 21st century. Favori-Media set out to prove that the idea of ‘culture’ is not something that is niche or exclusively for the initiated – but something that remains exciting as we move into the next generation of mainstream entertainment. In this way, Favori-Media can be seen to be democratising accessing to culture by leveraging digital tools. With aesthetic integrity meeting data-driven precision at the agency, its desire to transform the sector – guided by a love of art and the belief in its future in the digital realm – becomes apparent when one understands that it speaks both ‘art’ and ‘algorithm’ with equal proficiency. Thus, in a world where there are traditional cultural PR agencies on one side and e-commerce performance agencies on the other, Favori-Media bridges the gap, taking the sophistication of high culture and blending it modern strategy. “We ensure that an opera house or a gallery is not just seen, but that it is felt – even by a generation that experiences culture primarily through their smartphones. We are not just service providers, but curators for the digital age.” Given cultural communication is currently in the midst of its biggest shift since the introduction of television – driven by a shift from presentation to participation – Favori-Media’s work is more important than ever. A series of smaller shifts are enacting this wider change, from the ‘TikTokification’ of knowledge transfer (meaning even the most complex art or theme can go viral on social media) to today’s ‘experience economy’ making it so that museums are not only competing with each other, but also everything from Netflix to online video games. This, combined with Germany recently introducing the Kulturpass scheme – which gives young people a oneoff budget on their 18th birthday to spend on cultural activities such as going to concerts and buying books– shows a clear recognition in the importance of the arts and culture scene across the country winning back the youth. Favori-Media is, therefore, right at home in Germany, as well as in Europe more generally. On this topic, Franziska commented: “We live at the epicentre of Western art history. For content creators like us, this is an immense privilege: We don’t have to invent the stories; they are right there in front of us. Our job is simply to retell them for a new era.” In today’s world of doom-scrolling and negative headlines, serving up art and culture as an antidote to the negativity results in a unique sense of ‘cultural optimism’. Thus, Favori-Media’s next steps involve growing in size whilst deepening its impact, with the agency envisioning a world where the line between a physical museum and a digital experience becomes increasingly blurred thanks to hybrid spaces and technologies like AI. The agency’s Artpreneur Academy is a great example of this, with it creating a global movement of ‘Artpreneurs’ (digitally sovereign individuals) who can tell their creative stories professionally. Ultimately, the main take away is this: digitalisation can be intimidating. Favori-Media helps to remove this fear, offering everything from social media strategy for museums to content creations for artists, all with the aim of nurturing a lasting impact. Anyone who sees themselves in this ambition is invited to reach out to Favori-Media using the link below and drive the ‘team sport’ element of art and culture in the process. Contact: Franziska Sevik Company: Favori-Media Web Address: https://favori-media.de/ Best Art & Culture Digital Media Agency 2025 - Germany
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