European Enterprise Awards 2025 The story of Charly’s Bike Store begins with Charles Joset, an avid bike enthusiast who has dedicated more than two decades of his life to working with both standard and electric bike models. For a number of years, the entrepreneur known as Charly worked as an instructor for WattWorld, a Swiss company specialising in the development, production, and distribution of electric bikes and mobility solutions. Finally, in 2020, Charly decided to take a leap of faith and follow his dreams, establishing Charly’s Bike Store in Geneva. Charly launched Charly’s Bike Store just 15 days before the COVID-19 pandemic and was ordered to shut shop for several months. Without a balance sheet to present, the store had no help from the government and faced an uncertain future. The business was able to survive those two tumultuous years, however, due to an unexpected combination: the unwavering loyalty of clients who had followed Charly Best eBike Retailer 2025 – Switzerland Not only does Geneva boast a rich historical and cultural heritage, but it is also a thriving hub for avid cycling enthusiasts. The city is known for its bike-friendly infrastructure, with well-maintained paths and a growing network of cycling routes, particularly following the citywide shift to soft mobility that began in the mid-2000s and has been accelerating ever since. At the forefront of this shift is Charly’s Bike Store, a dedicated bicycle store offering top-tier bike sales, rentals, repairs, and accessories. We took a closer look at these outstanding offerings below, as the store is named in the European Enterprise Awards 2025. for years across his previous roles, and the support from new customers and businesses placing trust in Charly’s Bike Store and its products. The store was built upon a foundation of Charly’s own core values: integrity, availability, professionalism, reverence for the environment, quality expertise, and, perhaps most importantly, a commitment to customer satisfaction. Though the cycling world has experienced significant challenges since the pandemic – including supply chain disruptions, demand shifts, and economic uncertainty – the store has never changed course when it comes to its values and will continue to uphold them with a steadfast dedication across its operations. Only working with reliable and remarkable Swiss brands, Charly’s Bike Store offers a wide array of both standard and electric bike models. Its standard models comprise city bikes, balance bikes, gravel bikes, and road bikes, available through a number of brands including Awson, Bixs, Focus, Rondo, and Tour de Suisse. The store’s eBike selection is even more diverse, showcasing cargo bikes, full-suspension bikes, trekking and touring bikes, and urban bikes available through a variety of brands: Alpha, Bixs, Corratec, Focus, Cresta, EGO Movement, Iweech, Tour de Suisse, and Watts. Alongside its impressive product portfolio, the store offers a comprehensive range of tailored services. Its workshop provides complete maintenance services to prevent costly accidents, which includes pad changes, tyre reinflation, wheel centring, and transmission cleaning. Customers can leverage Charly and his team’s unrivalled knowledge of cycle mechanics for work on electric, racing, mountain, and urban bikes – whether for a full repair, replacing defective parts, or making small adjustments. The store even provides customers with a replacement bike for the duration of the repair, ensuring that the service does not disrupt the flow of their day. Over the last decade, Geneva has implemented a number of initiatives – including setting up pedestrian and cycle routes – to promote soft mobility in the city centre. In line with this, Charly’s Bike Store offers short- and long-term bike rental packages tailored to its clients’ wants and needs. Customers have the option to rent electric, urban, or mountain bikes from the store, for either two days, a week, or for a more long-term arrangement. As the rental period ends, they can then choose to purchase a bike of their own if they wish – and the charge of the rental is deducted from the total price. This shift is not only impacting individual travellers; soft mobility is becoming an increasingly popular choice for companies across Geneva. Charly’s Bike Store offers
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