Jul22493 19. Renowned for its striking landscapes, rich history, and vibrant cultures, Portugal is a highly popular tourist destination offering something to suit every traveller’s taste. Cityrama Gray Line Portugal promises guests the chance to experience it all, with a wide range of guided tours across the country’s most iconic sights. We took a closer look at the agency’s standout services below, following its recent success in the European Travel Awards 2025. A leading player in the Portuguese tourism sector, Cityrama Gray Line Portugal is an inbound tour agency dedicated to showcasing the most beautiful, special, well-known, and hidden spots in Portugal. As a part of the Barraqueiro Group – the largest private transport group in the Iberian Peninsula – the agency proudly represents the Gray Line brand across more than 700 global destinations. Established in Lisbon in 1963, Cityrama Gray Line Portugal was built upon a foundation of trust, community, environmental responsibility, commitment to service quality, and an unwavering dedication to innovation. These values have remained steadfast since the agency’s inception, driving its operations and enabling the team to position Cityrama Gray Line Portugal as one of the country’s main organisers of unique attractions and experiences. Named Portugal’s Inbound Tour Agency of the Year 2025, Cityrama Gray Line Portugal operates within four distinct areas of tourism: regular tours, hop-on hop-off circuits, incoming services, and outgoing travel agency services. Its regular and hop-on hopoff tours are tailored to each season and operate consistently throughout the year, providing clients access to its exceptional offerings no matter what time of year they choose to travel. Cityrama Gray Line Portugal’s outgoing travel agency specialises in tailormade travel solutions, delivering highly customised services that meet the unique needs and preferences of its discerning clientele. Additionally, its incoming service works directly with companies, groups, and individual travellers to organise events and products designed specifically to highlight the beauty and diversity of Portugal. The travel industry is an increasingly competitive landscape, and Cityrama Gray Line Portugal understands the importance of distinguishing itself in such a saturated market. Around the world, travellers are shifting significantly towards experiences grounded in sustainability, digitalisation, and personalisation. In Portugal specifically, there has been a growing interest in ecofriendly tourism practices, the integration of advanced technologies to streamline travel planning, and a demand for authentic and local experiences. Cityrama Gray Line Portugal remains at the forefront of this field, continuously adapting its operations in alignment with these trends to meet the changing expectations of its guests. The agency leverages a distinctive blend of extensive expertise and innovative spirit across its offerings, placing a dual focus on providing unrivalled, tailored customer service whilst embracing the advancements of cuttingedge technology and sustainable practices. By responding to these trends with unparalleled innovation and commitment, Cityrama Gray Line Portugal has demonstrated itself to be a passionate host dedicated to making every guest feel at home in Portugal, ensuring their experience is as immersive as it is memorable. It is for this passion that Cityrama Gray Line Portugal has received the European Travel Experience Excellence Award 2025, an accolade underscored by a number of glowing testimonials from delighted guests. One guest wrote: “We took a tour to Fatima on a Sunday, and it was one of the best experiences. We got there for the Sunday mass and were able to do all things on my bucket list. Our driver Ruiz and tour guide translator Teresa were just awesome. We visited Batalha Monastery, Nazaré, and Óbidos – all highly recommended. This tour was fun, relaxing, and fulfilling, showing some of the most beautiful places Portugal has to offer. I would do this tour again.” While another reported: “We had an amazing experience on our tour from Lisbon to Sintra! Everything was perfectly organised – the bus was modern and very comfortable, and the ride itself was smooth and scenic. Our guide was absolutely fantastic – knowledgeable, engaging, and funny, sharing stories and history that really brought each stop to life. Sintra was stunning, and the whole day felt relaxed yet full of discovery. I highly recommend this tour to anyone visiting Lisbon!” Contact: Pedro Neto Company: Cityrama Gray Line Portugal – Grupo Barraqueiro Web Address: www.cityrama.pt Inbound Tour Agency of the Year 2025 – Portugal & European Travel Experience Excellence Award 2025
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