European Travel Awards 2025 As a luxury chauffeur and concierge company based in the heart of Paris, Platinum Paris serves clients across France as well as internationally, specialising in VIP transport with a fleet that includes Mercedes-Benz, Rolls-Royce, Range Rover, Bentley, and luxury vans for groups. These, services extend beyond transportation, however, to include airport Fast Track assistance, close protection security, and high-end concierge solutions such as hotel and restaurant bookings, luxury shopping experiences, and exclusive excursions across France. The firm’s core values have remained unchanged since the creation of Platinum Paris. Embedded in the heart of the firm are the elements of absolute punctuality, discretion, availability 24/7, and service excellence. “What has evolved is the scope of our services,” states Co-Founder of Platinum Paris, Lyes Louli. “We began as a private chauffeur company and, over the years, we have expanded into a full luxury lifestyle management brand, trusted by highprofile clients including business leaders, government delegations, international athletes, and families seeking the highest level of comfort and reliability.” Lyes brings to the table more than a decade of passionate experience in the demanding fields of chauffeuring and security. His professional journey has been shaped by a constant commitment to excellence and customer satisfaction. Before cofounding Platinum Paris, Lyes worked for many years in the luxury transportation industry, serving as a chauffeur to VIPs and discerning personalities. This in-depth experience sharpened his understanding of clients' specific needs and strengthened his determination to deliver world-class service. In addition to Lyes’ passion for the transportation industry, his expertise also extends to security, where he has acquired Best Luxury Chauffeur & Concierge Service 2025 - France More than simply a service provider, Platinum Paris can be hailed as a luxury lifestyle experience. With a goal stretching far beyond personal transportation or concierge services, ambitious Co-Founder Lyes Louli strives to embody a way of living where every detail is seamless, discreet and personalised. We learn more about Platinum Paris and its ethos following its landslide win in the European Travel Awards 2025. in-depth skills to ensure the protection of his clients in all situations. The safety and peace of mind of clients remains at the forefront of Lyes concerns, and this is something he constantly strives to achieve the highest standards. A former resident of Miami, Lyes was immersed in an international environment which only strengthened his understanding of the diverse needs of his global clientele. Today, his ability to communicate fluently in French, English, and Arabic facilitates seamless interaction with Platinum Paris’ international clients, reinforcing the firm’s commitment to providing a personalised service. “At Platinum Paris, we are more than just a luxury transportation service,” he tells us. “We create memorable experiences, combining elegance, safety, and professionalism. I am honored to play a key role in this adventure, and we look forward to providing you with an exceptional journey with Platinum Paris.” The travel industry is notoriously competitive, with every firm fighting for a top spot. What sets Platinum Paris apart from the opposition is first and foremost its speed and responsiveness. In the luxury travel industry, time is often the most precious commodity, and clients know they can rely on the company for immediate answers and rapid solutions. “Our unique selling points in our ability to understand exactly what the client needs, often before they even express it, and to deliver it with efficiency, precision, and discretion,” Lyes states. “Also, it lies in the trust we have built with prestigious clients, including government delegations, business leaders, international athletes, and families seeking absolute comfort and total confidentiality. Each service is carried out with precision, punctuality, and 24/7 availability, ensuring that every journey is far more than transportation: it is a bespoke experience, reflecting the highest standards of Parisian luxury.” It is of paramount importance to Lyes that every team member at Platinum Paris is equipped to deliver the best service, this is delivered through a rigorous people-first programme. New hires go through structured onboarding with background checks, NDAs, and a clear service playbook. This intensive training covers everything from etiquette and cultural intelligence to airport and hotel protocols in Paris and the French Riviera, as well as defensive driving and safety, firstaid awareness, privacy and GDPR, vehicle presentation, and luggage handling. “We use scenario-based role-plays, shadowing, and monthly refreshers on complex situations,” says Lyes. “Quality is reinforced by ride-along coaching, postservice debriefs, client feedback loops, and strict on-time and presentation standards. A 24/7 operations desk supports the field with live monitoring, route planning, and immediate contingency vehicles so the client experience remains seamless even when plans change.” When recruiting new candidates to join the Platinum Paris team, Lyes look for professionalism and proven experience above all. Beyond technical skills, he values a ‘calm under pressure’ approach, natural courtesy, multilingual communication, and reliability. He also cultivates a specific mindset, this being that every team member develops the instinct of a profiler, able to anticipate what the client wants before they ask. “That anticipation, combined with discipline and consistency, is what turns a journey into a truly effortless, intuitive experience,” he adds. In the travel industry, Lyes and the team at Platinum Paris are currently seeing a strong resurgence in luxury tourism, particularly in destinations such as Paris and the French Riviera. Clients are no longer just looking for transportation from one point to another, he explains, they expect a seamless experience that combines comfort, security, and exclusivity. There is a growing demand for high-end vehicles too as well as personalised concierge services, and airport Fast Track
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