European Travel Awards 2026 Finland is home to 188,000 lakes, and a number of them can be found in North Karelia and the surrounding Finnish Lakeland. This helps to set the tone for this beautiful, nature-filled destination, which is perfect for everything from hiking and wildlife watching to getting a great view of the Northern Lights. Here, visitors can admire the famous landscapes of Koli – Finland’s national landscape – paddle in pristine lakes, hike through peaceful forests, and unwind in a traditional lakeside sauna. But this is just the beginning of the experience that awaits at North Karelia, with this striking backdrop encompassing a side of Finland that feels distinctly different. The region is the birthplace of the Kalevala, Finland’s national epic, which hints at a culture shaped by this having long been viewed as a meeting point of eastern and western cultures. This heritage remains a vital part of daily life in North Karelia, and can be seen across everything from its local traditions to its food, music, festivals, and community celebrations. As this suggests, what really makes North Karelia special is its people. Kind-hearted Most Authentic Cultural & Nature Tourism Destination 2026 In the heart of Finnish Lakeland, Europe’s largest lake district, lies North Karelia, a stunning mosaic of lakes, islands, rivers, forests, and ridges. Known as the soul of Finland, North Karelia blends this iconic Lakeland scenery with vibrant Karelian culture and genuine hospitality. With North Karelia being recognised as the Most Authentic Cultural & Nature Tourism Destination 2026 here in the European Travel Awards, we take a closer look at it – with help from VisitKarelia. and welcoming local people invite travellers from all over the world to experience their slice of authentic Finland through their family businesses, local delicacies, and guided experiences. It is these meaningful encounters, and the genuine hospitality they provide, that many people remember as being the highlight of their trip to this corner of Finland. This right here is an example of both sustainable tourism and authentic travel at their finest. “Together, stunning Lakeland nature, living Karelian heritage, and heartfelt hospitality create a destination unlike any other in Europe, a place where visitors discover Finland at its most authentic.” VisitKarelia is the DMO for North Karelia, and responsible for the regional development and marketing of tourism in this, the easternmost point of Finland. Collaborating closely with other areas of Lakeland Finland and Visit Finland, the organisation actively supports tourism development that is rooted in local communities and local entrepreneurship. This approach makes sure that tourism to the region benefits residents and allows visitors to enjoy genuine interactions with the local people. So that everyone can enjoy what makes North Karelia truly special, VisitKarelia has developed an approach that combines the four most powerful elements of the region: The Soul of Finland moniker, its living Karelian cultural heritage, the iconic nature in Finnish Lakeland, and warm hospitality with genuine encounters. Together, these create a destination that is unlike any other, and VisitKarelia is incredibly proud to have shaped this as one of the most distinctive cultural and nature tourism destinations in Europe. The organisation has also complied lists of activities for people to do based on their travel styles, so whether a visitor to the region is a lover of the outdoors, culinary experiences, or immersing themselves in local culture, they are sure to find something to enjoy on the back of its advice. For instance, outdoor enthusiasts can explore the four national parks – Koli, Patvinsuo, Petkeljärvi, and Kolovesi – embedded in the region, soaking up the diversity of a landscape adorned with forested hills, rugged ridges, and clear waters. A variety of outdoor events are also held throughout the year, such as the popular Sorahiisi and Koli Gravel Carnival cycling events, as well as the legendary Vaarojen Marathon, which attracts trail runners from right across Finland and beyond. These events take place against a constantly changing backdrop dictated by the seasons, each of which brings a unique charm. Where summer brings lush forests, crystal lakes, and endless daylight, Winter sees the area transform into a snowy wonderland that is ideal for skiing and skating. Foodies, on the other hand, can enjoy a dining scene that ranges from the relaxed to the refined, with Karelia’s food kitchen being based heavily around local products like fish and game, as well as the forest mushrooms and berries that begin to show in autumn. Some of the local dishes that VisitKarelia recommends are sultsina, tsupukka, pyörö, piirakka, kukkonen, and vatruska, with all of these local pastries and pies being loved by Finns across the country. Egg butter is an optional but still highly recommended finishing touch. Last but not least, culture lovers who visit North Karelia at any time of the year are likely to see the region come alive with a variety
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