8 EU BUSINESS NEWS / German Business Awards 2021 product as well as from itself, therefore, it is able to provide everything that is required for a fulfilling experience and more. Not only does GS supply some of the best PCBs on the market, but it is also selling them reliably, affordably, and extremely quickly. It goes above and beyond to find the best quality products, to sell them for fair prices, and to expertly deliver in all ways possible. Its Unique Selling Points (USPs) are entirely customer satisfaction related. From its dealing with each customer, in every interaction, to the perks of the product, such as craftsmanship and pricing – all of these things add up to very happy customers indeed. With USPs like these it’s no surprise that GS has come this far, and rapidly too. The firm believes that the customer is king throughout through and through. By treating the customer as king, GS shows us its respectful and encouraging nature. It takes care of its customers so that it builds a long term relationship with them. In fact, the majority of customers in the JIT area tend to become long term customers as they begin to rely on the company that seems to deliver every time, without fail or without any mishaps. By building long lasting relationships, it is increasing the chance of word of mouth recommendations that will, in turn, lead on to further long term customer to business connections and partnerships. Very importantly in this industry, JIT suppliers make sure that companies don’t have to rely on huge resources going into storage, sitting there until the moment when needed. Making sure to provide exactly what the customer needs as soon as it is required, these companies all have one very important thing in common – the desire to please the customer. The general rule for JIT business management is to ensure that the customer doesn’t have to have an excess of the product. This saves storage room, money, and waste due to the controlled flow of inventory. This strategy works by arranging the raw materials in such a way that the goods are only ordered when required for production. With this in mind, the lead time for companies is severely reduced alongside the holding costs and reduction of lost inventory. By delivering this way, businesses are developing a lot of trust in their long term connections with customers. Not only will they be receiving more recommendations from pre- existing customers, but they will be receiving more reviews from customers that have either been with them for a long time or customers that have only just started their business journey with the supplier. When it comes to JIT in relation to GS, GS strives to supply its products to its customers in a timely manner so that they can really reap the benefits of having less to store, less deliveries to manage and less waste overall. By supplying ‘just in time’, GS is changing the way we see the supply of PCBs – this is making an everlasting impression on the industry and more businesses are to follow. In the future, GS plans on unveiling some incredible discoveries that will change the way the PCB industry works across Europe. With new projects in the pipeline, GS has worked its way to success and plans on going even further for 2022 and beyond. Watch this space. Contact: Peter Skergeth Company: GS-Peters GmbH Web Address: By building long lasting relationships, it is increasing the chance of word of mouth recommendations that will, in turn, lead on to further long term customer to business connections and partnerships.