10. EU Business News- German Business Awards 2025 AIS-Oct25046 Germany’s corporate landscape is evolving, demanding greater flexibility, digital readiness, and an even closer integration of education, technology, and people. For innovative education providers such as generation:l, these shifts are not seen as challenges but instead opportunities to help companies navigate transformation, empower workforces, and build learning cultures that last. As generation:l is named in the German Business Awards 2025, we spoke with Founder and Managing Director Michael Hoffmann for more information. Since its launch in 2014, generation:l has been enabling organisations to create cultures of continuous learning through personalised training and development. The company is on a mission to reimagine knowledge transfer, with a focus on digital learning and strategic leadership development. It develops solutions that address a rising demand for lifelong and age-independent growth, making education more relevant than ever to help learners reach their full potential and thrive in a fast-changing world. “Our vision? To make innovative learning accessible to everyone,” said Michael. “Joy lies at the heart of every learning process, serving as the catalyst for dynamic, transformative learning experiences. We aim to foster an inclusive, forward-thinking educational environment that develops confident, adaptable, and future-ready individuals.” To achieve this mission, generation:l has developed azubi:web, an award-winning programme designed to equip apprentices with the skills they need for the modern workplace. Available in Germany as both an app and a website, azubi:web is a fun and efficient digital companion for apprentices and employers alike, providing flexible time- and location-independent solutions for engaging exam preparation. Alongside this, the company also offers online:academy, a customisable learning software that allows companies to create their own landing page for employee training and development in alignment with their own specific content. generation:l provides clients with an authoring programme tailored to their company, facilitating the management of mandatory instructions, onboarding, and knowledge transfer in a blended learning model that is efficiently designed to ensure reliable learning progress for teams in the long-term. In a competitive market, generation:l’s core strength is rooted in deep specialisation. For over a decade, the company has focused on digital learning for vocational education and corporate onboarding, dedicated to helping organisations transform how their employees and apprentices learn. With the belief that learning should be both effective and accessible, it combines unrivalled quality, pedagogical expertise, and affordable digital learning solutions to empower companies of any size to deliver training at the highest level. While many providers focus on large corporations, generation:l recognises that SMEs often have limited budgets and resources for learning management, yet they typically face the same challenges as larger-scale organisations. For this reason, the company designs all its products to be modular and flexible, so clients pay only for what they truly need; scalable, so learning grows alongside the company; and user-friendly, mitigating the need for complex implementation or technical expertise. This approach ensures that all organisations can access the same level of professionalism, personalisation, and measurable results across the board. This clientcentricity is not limited to scalable solutions; the generation:l team supports clients from concept to rollout, operating at the intersection of technical support, learning, and consulting. Across its client engagements, it ensures that every training programme aligns with each company’s goals, culture, and learners’ needs, taking a hands-on and collaborative approach that turns clients into long-term partners and ambassadors. “Education should be accessible and straightforward,” Michael stated. “By simplifying the learning process, we reduce barriers and create clear, structured pathways to success, building motivation from the start. We focus on sustainable, long-term solutions that benefit learners not just today, but throughout their lives, creating lasting learning experiences.” As 2025 comes to a close and 2026 begins, generation:l will continue to build what it has always believed in, learning that inspires people and strengthens businesses. The company will be focused on enhancing and expanding its solutions, with plans to add further professions and features to azubi:web; integrate the latest AI tools into the online:academy; create customised solutions for companies through learning:consulting; and the additional vision of setting a new standard through community:learning in 2027. “The future of generation:l is about growth, but not just in size,” Michael shared. “It’s about growing impact. We want to help more companies embrace digital learning that feels human; more employees enjoy learning that actually works; and more organisations see development as the key to their success.” Contact: Michael Hoffmann Company: generation:l Web Address: www.generationl.de Best Digital Apprenticeship Learning System 2025 – Europe
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