EU Business News- German Business Awards 2025 Best Learning & Development Experience Agency 2025 The learning and development sector is shifting from static content to experience-led design, with culture and innovation central to its transformation. One company shaping this evolution is SAPERED, a German agency that has earned its frontrunning position through a careful balance of AI efficiency and human empathy that empowers organisations to thrive in a competitive landscape. We learned more from CEO Rubén Leites García below, following SAPERED’s recent recognition in the German Business Awards 2025. SAPERED was founded in 2020, with the aim of rethinking the ways in which we learn. The Essen-based learning and development agency is renowned for its innovative approach to training and development, transforming the educational process from an imposed obligation into an opportunity for evolution. Now, it aids businesses in achieving unprecedented growth through human-centred development, with a focus on creating effective learning experiences that align with business goals. Combining strategy, didactics, and technology, SAPERED creates learning experiences that truly engage people – whether onboarding, sales training, or eLearning. The agency empowers businesses across the region by developing training programmes that embed knowledge effectively, boost sales success, and future-proof organisations. Through these innovative experiences, SAPERED has built a learning culture that helps global brands reimagine how their people learn, from leadership programmes that shape culture to digital academies that scale skill development sustainably. “Our mission at SAPERED is simple but bold: to make learning human again,” Rubén told us. “In an era where technology often outpaces empathy, we help organisations transform learning and development into meaningful, emotional, and measurable experiences. Every day, we translate complex business goals into human-centred learning journeys that inspire people to grow, not because they have to, but because they want to. Our teams blend strategy, creativity, and digital craftsmanship to design experiences that stick by connecting head, heart, and habit.” Where many development agencies focus on content or technology, SAPERED starts with the people: their emotions, motivations, and habits. The agency blends strategy, creativity, and behavioural science to deliver experiences that are tangible and deeply human, opting to co-create alongside its clients, rather than producing for them. This unique, person-first approach is instrumental in bridging the gap between business strategy and real-world behaviour, ensuring that learning does not only inform but inspires action and lasting change. This human-centred ethos is matched by a rigorous commitment to craftsmanship and quality, enabling the agency to deliver learning solutions that are both engaging and effective. SAPERED champions the belief that the best customer experience begins with an empowered team, which is why it continually invests in cultivating an internal culture of trust, ownership, and continuous learning. Every member of the team is encouraged to experiment, challenge conventions, and learn from failures because, as Rubén told us: “Innovation doesn’t happen in comfort zones.” “Our culture is built on one principle: we drive people to grow, inside and out,” he explained. “Continuous learning is part of our DNA; we experiment, fail fast, learn faster, and constantly evolve our methods to stay ahead of the curve. Our proudest achievement is building a learning culture that transforms organisations, starting with our own.” For this reason, SAPERED’s culture is deliberately flat and collaborative. The agency works in cross-functional teams that combine strategy, design, and learning expertise, ensuring diverse perspectives and collective accountability across its projects. To promote ongoing innovation, it runs regular learning sprints to explore new methods and technologies, as well as hosting creative labs and retrospectives to turn valuable insights into visible improvements. Looking to the future, SAPERED will be focusing on three key priorities throughout the remainder of 2025 and into early 2026. The agency is entering a new chapter of growth, aiming to scale its operations to continue delivering learning experiences that move people – emotionally and behaviourally – across borders, cultures, and industries. Internally, SAPERED will be expanding its team, investing in creative and strategic talent, and continuing to shape a workforce rooted in equal parts learning and leading. Externally, SAPERED seeks to broaden its international and cross-sector footprint, building new partnerships and undertaking new projects that will bring its human-centred learning philosophy to a wider audience. Complementing this, it will be launching a proprietary framework that blends adaptive learning technology with emotional intelligence, ensuring that personalisation does not compromise human connection. “The future of SAPERED is all about consolidated and focused expansion through impact,” Rubén concluded. “We’re helping organisations turn learning into a driver of transformation, inclusion, and sustainability, because the future of business is not just digital – it’s deeply human.” Contact: Rubén Leites García Company: SAPERED Web Address: www.sapered.com AIS-Oct25299
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