EU BUSINESS NEWS / German CEO Excellence Awards 2022 13 , her relationship with Mala Closure Systems Inc. due to the differences in culture. It was only through questioning and forging relationships with her employees that Claudia was able to combat this restriction over time. Whilst this challenge was inevitable due to the amalgamation of American, German, and a wider channel of European cultures, Claudia refuses to sweep it under the rug, instead, recognising the differences and giving these cultures the weight that they deserve. Under her leadership, the future looks exceptionally brilliant for Mala Closure Systems Inc. Its current plans involve the search for sustainability, where the company will shake off the environmental impact of traditional metal printing and take new methods on board. Along a similar vein, Claudia’s plans are simple – to continue to invest her ideas and energy into the company. Additionally, she hopes to build a future for her employees, providing security for them and their families. In both cases, development is the primary focus, cultivating a balance between life and business. Contact: Claudia Goldschmidt Company: Mala Closure Systems Inc. Web Address: https://malaclosures.com/ Jan22337 Most Innovative Packaging CEO 2022: Claudia Goldschmidt & Business Management Versatility Award 2022 Designing bespoke bottle closures, Mala Closure Systems Inc. has delved into a niche yet fascinating area of business. Beginning in Germany, the company has found its home in California, where it is expertly led by Claudia Goldschmidt and her partner. Indeed, the company has changed drastically since its founding but it is this evolution that has ensured its longevity and success. As a former subsidiary of the German company, MALA Verschluss Systeme GmbH, Mala Closure Systems Inc. has developed exponentially throughout its life. Now an entirely independent company spanning from Petaluma, California, Mala Closure Systems Inc. specialises in the decoration of wine and spirits closures, designing unique, bespoke screwcap closures. Moreover, whilst the company primarily serves small to medium sized vintners, it also provides its services to distributors, spirits bottlers, and event managers who are hoping to acquire a tailored, high-quality closure design. Claudia Goldschmidt, a cofounder and the current CEO of the company, joined Mala Closure Systems Inc. in March 2011 after meeting the owner, her now life partner, in 2010. Claudia began as a Production Manager that ultimately restructured the company’s production process and increasing its output. Indeed, during these formative stages she honed her skills across the company before transitioning into sales and marketing – an area in which Claudia possesses over 25 years of experience. 2011 continued to be a busy year, as together the couple started to develop the sales office in California into a micro company, which was then followed by a production facility in 2014. Under Claudia’s expertise, the company has sustained a devotion to client-centricity and has enhanced its focus upon what exactly moves its customers. Mala Closure Systems Inc. prioritises the customers’ preferences as its overarching goal is to present a satisfactory result, henceforth, it conducts a rigorous consultation process. Of course, whilst it is rare, things go wrong and mistakes happen, but in this case, clear and open communication is important and crucial for success. Transparency is vital – the customer must remain up to date, maintaining an awareness of any issues and solutions, and simply, the production process in general. The company’s success is further bolstered by the company’s strategy, which has flooded each element of the business. It is constantly looking for ways to evolve, to improve, and to outdo its competition. For example, this year the company plans to double its sales and further expand its production across a range of closure sizes. Ensuring this growth, it has already ordered the equipment to make this a reality. In addition, Mala Closure Systems Inc. is taking on the challenge of producing sustainable products – therefore, it has committed itself to utilising eco-friendly materials. None of this would have been possible, however, without Claudia’s leadership. Working on a predominantly flat hierarchy, Claudia opts to lead at eyelevel, coming faceto-face with the daily operations. In essence, the company works together in harmony, making decisions as a team rather than as individuals. Claudia believes that it is only through this approach and, subsequently, the combination of each team member’s skills, abilities, and experience, that the company can overcome challenges. Of course, Claudia has faced numerous challenges herself, particularly at the start of Mala Closure Systems Inc.
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