EU BUSINESS NEWS / German CEO Excellence Awards 2022 17 , Through online courses that build up skills and presentation appointments that are performed 1-to-1, he works closely to develop leading strategies that empower teams to grow as effectively as possible. These strategies take a holistic approach, including recruiting new staff, increasing production efficiency and optimising sales. The field of sales is one where Bastian sees many organisations missing out on potential benefits from digitalisation. The COVID-19 pandemic has accelerated the process of digitalisation across the board with more and more people moving to online solutions. Whilst Bastian has found it more difficult to give live talks and speak to audiences in person, it has only supported his argument for further digitalisation. That said, it’s clear that this crisis has not seen everyone converted to its benefits and there is still a long way to go. By 2025, Bastian intends to help 10,000 entrepreneurs go digital. This ambitious target is already well in hand, but he intends to lead his team to exceed this target. It’s clear that for Bastian, the pursuit of digitalisation is more than a simple career. It’s a passion, one that he has fostered for many years. We celebrate his tremendous success and look forward to seeing the fruits of his labour impact the industry for many years to come. Company: Digitaler Erfolg Rocks Name: Bastian Hoffmann Email: [email protected] Web Address: https://www.digitaler-erfolg.rocks Jan22327 The digital ecosystem is one which is essential tomodern business, but to thrive in this new environment requires a detailed understanding of the possibilities. BastianHoffmann of Digitaler Erfolg Rocks has a long history of supporting business people who want tomove into a bright new future. Having achieved success in EU Business News’ German CEO Excellence Awards 2022, we thought it time to find out more. To thrive as an entrepreneur, having digital skills is crucial to finding success. With so much of business now performed online, there are very few who can do without this mindset. Of course, no matter how success oriented a person is, it is still a challenge to use digitalisation in a way which is productive and effective. Bastian Hoffmann of Digitaler Erfolg Rocks has made it his mission to guide people into a bold new future. For Bastian, success is not a coincidence, but a feature of hard work. Since starting work in this sector over twenty years ago, undertaking an apprenticeship as an IT specialist, he has worked his way up the ladder acting first as a system administrator and then as a CIO at an international company based in Germany. In post for eight years, he moved into selfemployment so that he could pass on the considerable knowledge and skills he had picked up at this level. With such detailed knowledge of the industry, as well as experience at the top of the foodchain, Bastian knows where entrepreneurs stand and what they want to achieve. He teaches them that digitalisation is a tool, one with many different aspects. To utilise these tools as effectively as possible, Bastian works with his clients to define their goals and develop a vision of their future will look like. This future will incorporate ways to integrate technology as effectively as possible. When Bastian works with clients, he does so through various transfers of knowledge. Best High-Performance Digital Coach 2022: Bastian Hoffmann
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