German CEO Excellence Awards 2023

44. Best Automotive Design CEO (Stuttgart): Andreas Kurbos Andreas Kurbos is the CEO of studiokurbos GmbH, an independent and owner-managed design studio specialising in holistic development in the areas of automotive, product, and user experience design. The company mainly works with automotive groups, the supplier industry, and start-ups in the mobility scene, and has two locations in Stuttgart and Shanghai – with 50 employees. Read more to find out a little more about the CEO that has achieved great success. Andreas Kurbos is the founder of studiokurbos GmbH, established in 2013, which specialises in designing vehicles, products, and user interfaces for various brands and markets worldwide. The company's expertise lies in the combination of different design skills, such as automotive and product design, alongside user experience design. This unique blend of skills has proven to be increasingly important in today's interconnected world. The company primarily focuses on designing physical and digital interactions that allow for better understanding and tangible dialogue between people and technology. It strives to create products and technologies that are easy for users to comprehend and interact with. Through its innovative designs, the company has gained recognition as a reliable and efficient partner for businesses and organisations seeking to enhance their brand image and improve their products. CEO of studiokurbos, Andreas Kurbos values designing relevant cars, mobility solutions, and sustainable products for a better future, which is the company's goal. He started the company ten years ago as a one-person show and has been able to accompany every phase of the company to this day. With his adaptable experience, he kept developing and acclimatising to the circumstances by changing his strategies and goals, which he uses to succeed today. When approaching new clients or projects, studiokurbos communicates quickly with CTOs and CEOs, being empathic and able to articulate their visions in different languages and cultures. Each project gets a tailor-made process until the very end of the project, and the team remains flexible in the creative environment. The company is well-established and known in its scene, and it is sought out by its customers. Regarding its ongoing strategy, studiokurbos shapes the future of mobility holistically, dealing with the future of society and the transport of people and goods. The company aims to build trust with the design of vehicles, particularly for autonomous driving. Sustainability and circular economy are the current topics that the company is working on, and these issues are forcing it to question its actions repeatedly. When it comes to leadership, it is no surprise to see Kurbos nominated as the Best Automotive Design CEO in Stuttgart. The highly reputable CEO sees himself as a manager who stands behind his employees, supporting and making them strong. He believes that if they are successful, the company will also be successful. In terms of challenges and opportunities, studiokurbos started very regionally but, today, it is now very international, facing different cultures, languages, and ways of creating a design for different markets. Kurbos was asked how he founded an independent design studio in Stuttgart that focused on the automotive industry. He explained that he saw a need for it more than a decade ago due to his background in automotive design, working for companies such as Smart and Mercedes. Early on in his career, the revolutionary CEO realised that the future of design would be in the areas of interior design, user interfaces, material design, and overall user experience. He was confident that these areas would develop significantly and became convinced of the need to address them from the user's perspective. Looking to the future, the company has plans to expand to other markets and regions, such as India, Turkey, and Africa. As for Kurbos' personal projects, his career is strongly linked to his company, and he works on his people and the process. He hopes to retire in his own company someday, as he often tells people with a tinge of humour. As 2023 moves on, it will be so exciting to see where Andreas Kurbos and studiokurbos go from here. It is going to be a very interesting time for the CEO but also his company and, perhaps more importantly, his people. Company: studiokurbos GmbH Name: Andreas Kurbos Email: [email protected] Web Address: kurbos.com Jan23526

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