Aug22136 Best Gaming Marketing CEO 2023: Michael Lampel Michael Lampel is a consultant who specialises in the fields of iGaming and Finance. He provides advisory services to brands and companies, specifically in the development of business and media plans. Below, we spoke to Michael as we looked to gain an insight into the excellent services provided by Michael and what makes him such a superb CEO. Michael Lampel is a professional who works with a range of clients, including Gaming companies that host sports betting, casino, and poker brands, as well as established companies and startups in the financial sector, such as social trading, cryptos, and blockchain. Boasting an extensive background in business, Michael has held various leadership positions throughout his career. In the early stages of his career, he led the commercial operations of AOL in Germany and a 400mn department of DELL. Later, he transitioned to the iGaming industry in 2006 and began a career as a professional poker player. Subsequently, he took on several leadership roles as a country manager for well-known brands like 888, Betsson, ComeOn, Pokerstars, and eToro. With his diverse skill set and experience, Michael is well-equipped to guide his clients towards success in their respective industries. In this piece, we discussed with Michael about what projects he likes to take on, what his approach to business is and whether he thinks this is one of the reasons why he has been recognised as the Best Gaming Marketing CEO in 2023. Michael mentions that projects tend to find him and that he possesses a reputation or network that leads to new opportunities. He also notes that he can quickly assess a project's potential benefits and partnerships. To build client relationships, Michael prefers meeting in person rather than through virtual meetings. He likes a relaxed atmosphere, such as over lunch or drinks, to understand the client's plans and ideas. Once a project has been established, Michael utilises data to generate ideas and create a plan. This plan serves as the starting point for the project and is developed and carried out until completion. We spoke to Michael about the challenges he faced with his business model and what ideas he had come up with to overcome these difficulties. There are a few issues and challenges which Michael has had to overcome. First, he shared his thoughts on the current state of the gaming industry in Germany, stating that the government's regulation efforts have been unsuccessful, causing issues and changes in the industry. However, his team has been able to assist numerous clients in navigating the challenges and establishing themselves in the German market. Additionally, he mentioned his involvement in the financial industry, where he supports both established players such as eToro and Binance, as well as promising startups, acknowledging the challenges and victories that come with this line of work. Regarding his leadership style, Michael described it as a mixed approach, where he provides clear boundaries for his team to work efficiently but also makes an effort to maintain a personal connection with each of them. He emphasised the importance of his longstanding working relationships with his team members, which have helped him lead effectively. Reflecting on his experiences at the company, Michael mentioned the challenges presented by the Covid-19 pandemic, specifically the lack of in-person contact with clients and colleagues. As someone who values face-to-face interactions, he found the prolonged reliance on video calls to be challenging to adapt to. When considering what lies ahead, we asked Michael about his future aspirations regarding his business, any future plans/ projects he would like to share, and what 2023 has in store for his company. He stated that his company would continue working with their current clients while adding new projects throughout the year. He mentioned that their most significant project is the PlayerID Project, which aims to provide a single login for the gaming and finance industries with automated KYC and other features. Currently, the project is in the demo stage. Additionally, Michael mentioned that his company supports various other projects, including new games and crypto and blockchain ideas. So Michael is someone we will be keeping a close eye on as 2023 continues, as it looks like it will be a fascinating time. Contact: Michael Lampel Company: Michael Lampel Consulting Web Address: www.linkedin.com/in/thesniper Jan23204
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