EU Business News- German CEO Excellence Awards 2025 More than 30 years ago, Matthias Mauer and a group of equally talented data professionals established M&L AG, which even then possessed a keen focus on data and market analysis, which at the time made it revolutionary. Even then, more than three decades ago, the team behind the firm recognised the advantage data had for those businesses seeking to gain a unique edge, with this forward-looking approach resulting in the M&L AG securing several bigname companies and leading medium-sized enterprises as clients. Being responsible for such a coveted client portfolio from the very beginning, Matthias Mauer and the team here recognised the importance of continuing to meet their multifaceted and ever-evolving requirements, as well as delivering top-notch performance to ensure their faith in its abilities remained. To do this, Matthias Mauer, as founder and CEO, knew that the firm would have to be ahead of its time. Thus, rather than just focusing on conception, the M&L AG went one step further by implementing and supporting projects. Matthias Mauer himself tells us: “Our specialist expertise and consistent customerorientated approach are still key elements of our success today.” This in spite of the tremendous growth and endless evolution the firm has undergone since the mid-1990s. Of course, this reflects the industry itself, which today is defined by the likes of AI, IoT, CRM systems, and much more. Just as it has always done, the M&L AG not only advises clients on these new technologies, but it also implements them, maximising its clients’ chances of success. Thus, as this approach demonstrates, ‘consulting’ for M&L AG means much more than just what it says on the tin – it entails developing, coordinating, implementing, and supporting, which combine to make its clients’ Big Data Solutions CEO of the Year 2025 & Innovators in Retail Management Systems 2025 A full-service strategic management consultancy and solutions firm, M&L AG creates the tools that help businesses to reach that next level. From developing strategies and coordinating projects to offering consulting services and supporting information systems, M&L AG offers it all. However, the firm’s ultimate expertise from day one has been data, with its bespoke business intelligence systems offering security and transparency in a business world filled with complexity and high dynamics. AIS-Jan25046 successful. So as to perform all of this with the utmost efficiency, the firm leverages the potential of the existing data its clients have to hand. From this base, the firm supports his customers across their decision-making processes, identifying potential across sales, process, and purchasing optimisation channels. Levelling businesses up through its initiatives, M&L AG sees itself both as a commercial system and as a distinctly human company contributing to the improvement of lives. On the back of this, Matthias Mauer explains: “All our activities are based on the core values of the M&L Corporate Group: trust, striving for excellence, innovation, transparency, sustainability, tolerance, and quality. Our mission is to contribute to economic ethics and provide an impulse for fair and humane cooperation through our behaviour and ways of working.” “We are aware of our social responsibility to wider society and support charitable associations and nonprofit organisations. In this way, we want to set the example for shared responsibility and a sustainable future.” Alongside its industry-leading solutions and array of charitable initiatives, the thing the firm is most proud of its team, with its employees having been carefully selected based on their qualifications immersed in a culture of continuous learning and development. Striking a perfect balance between structure and agility when it comes to its processes and day-to-day operations, the team here are afforded the best environment in which to complete projects and simultaneously push boundaries. Firm in the belief that its team are the most valuable asset it has, M&L AG prides itself on being innovative, realistic, and making decisions based on fact. Its employees also embody these traits and they govern every project that is worked on. Making this possible is the company’s owner-managed nature, which sees it act responsibly, flexibly, and independently on the back of the values that Matthias himself holds dear and has woven into the company fabric. With Matthias Mauer being the man behind the innovation that M&L AG has continued to drive over the past few decades, it should come as no surprise that effective leadership has proven itself to be an equally vital component of the company’s enduring success, with its leadership in practice principle ensuring that management are approachable and involved in equal measure. Lifting spirits and promoting united growth, the approach Matthias Mauer has coined as CEO has positioned the business for long-term success in an unpredictable environment. Commenting on the events currently defining this space, Matthias Mauer says: “Companies are faced with the challenge of accessing relevant information in order to make solid decisions. This is increasingly becoming a critical factor everywhere in the world of business.” He continues: “In addition, innovative strength and investment in innovation are falling in Germany.” A firm that focuses on innovation, M&L AG helps clients transcend these trends and never miss an opportunity to take their businesses to unprecedented heights. As for the challenges Matthias Mauer has faced personally, he shares the difficulty of securing lasting economic stability whilst also M&L AG
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