Jul22546 EU Business News- German CEO Excellence Awards 2025 SAP was officially founded in 2007 and has had the same mission since Michael Neisen joined in the fall of 2009 – to embody engineering excellence and transform the automotive sector through a blend of innovation and passion. Today, the company is based in eight locations across Germany and boasts more than 1,600 employees of 50 different nationalities. These people are at the very heart of ASAP and make it truly unique, and it is thanks to them that the company has quickly risen up the ranks and become one of Germany’s premier automotive engineering partner. ASAP’s operation is built around five distinct service segments, with these covering Electrics/Electronics, Software, Consulting & Service, Test & Validation, and Vehicle Engineering. Across these areas, the focus remains on the industry’s future, especially when it comes to driving the technological advancements and creating the products which will soon come to define the automotive scene in both Germany and beyond. CEO Michael Neisen is an integral part of this success, with the role he has played since joining the team already in 2009 being instrumental in building the company up into the success story that it is today. A skilled automotive engineer in his own right, Michael studied the field and focused particular attention on body design during his time at the renowned Hamburg University of Applied Sciences. Completing his studies in 1990, Michael immediately made the leap into the industry, kickstarting an impressive career. Starting out as a development engineer at a large European engineering service provider at the Heilbronn plant, the great Automotive Engineering CEO of the Year 2025 The ASAP Group, a subsidiary of the international IT and software group HCLTech, proudly serves as a development partner for the ever-evolving automotive industry. Led by seasoned, awardwinning CEO Michael Neisen, the company’s encompassing service suite sees it specialise in autonomous driving, connectivity, and e-mobility solutions. By investing in new technologies to continuously diversify its portfolio, ASAP (Automotive Systems and Projects) not only serves its clients and its parent company well, but also meets the technological requirements of the automotive industry. We catch up with Michael to find out more. potential Michael had was quickly recognised. Just a few years later, he became manager of the same firm’s branch in Ingolstadt, taking over its duties to an important OEM in the process. Then, a decade after first walking in the door, Michael ascended to the managing director position. Welcoming in the new millennium by controlling the brand groups for several car manufacturer, Michael had established himself as a leader. Working then in this initial company as managing director with responsibility for various customers and the technology development within the group, a new challenge presented itself in 2009, with Michael joining the ASAP Group as both its CEO and the majority shareholder. To establish a strategic partnership, Michael and his Partner Gürsel Sen sold 35% of the shares to the German technology supplier ZF Friedrichshafen AG in 2018. ASAP’s integration into HCLTech Group five years later saw Michael’s position as a shareholder come to an end, allowing him to put all of his efforts into his CEO duties. Michael has been for more than 15 years the man responsible for the company’s strategic direction, as well as overseeing its ongoing development. One of the key elements of this involves ASAP’s global automotive engineering strategy, something it is implementing together with its parent company. Explaining what this strategy means exactly, Michael says: “This includes bringing HCLTech’s global sales units together with ASAP’s new business development unit, among other things, to achieve customer diversification.” Beyond the creation and delivery of this global strategy, ASAP’s partnership with HCLTech has helped it in other ways, such as A Contact: Michael Neisen Company: ASAP Group Web Address: https://www.asap.de/en/ Jan25377
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