9. integrating state-of-the-art technologies into vehicles and developing other cost-effective solutions. Be it system-on-chip or cloud-based offerings, the expertise and experience of ASAP’s parent company is able to be leveraged by the team here and developed into something accessible by the end customer. Serving as the ideal ‘front end’ for HCLTech’s technology competencies in this area as a result of its comprehensive OEM process and customer structure knowledge, ASAP blends many years of exceptional sector insights with a desire to innovative at every turn, resulting in a team who are in a great position to operate at the forefront of a realm that is currently in the midst of a major transformation. Spurring this shift on is the fact that, in today’s consumer environment, the car is becoming more of a ‘device’ than a vehicle. Therefore, as Michael tells us, “the field of software-defined vehicles (SDV) is becoming increasingly important.” Michael continues: “In the case of the SDV, HCLTech´s expertise in the areas of software, hardware, cloud technologies und IT infrastructure means that we are optimally equipped to the OEM requirements.” Such developments are significant for ASAP’s collaboration with HCLTech, as the latter has primarily operated in industries outside the automotive space, with a focus on IT and software. Combined, the two companies can pool their resources and better integrate vehicles into society’s future infrastructure. Despite the importance of technology in ASAP’s future, the company remains committed to reinforcing the human element of its service, with this joining the likes of authenticity and competency as its core values. Aligning his team with these values is the very essence of the approach to leadership Michael takes. This, along with the six management guidelines created to ensure management and employees remain on the right track, has resulted in the company carving out a reputation for itself as reliable and transparent. Reflecting on his 15-plus years with the company, Michael references ZF acquiring its 35% stake as personal highlights, with the collaborations brought about by these huge deals paving the way for ASAP to speed up on its pioneering work developing the likes of autonomous driving and electromobility. “There have already been some changes – and there will be further changes – in the ASAP management”, Michael explains. “ASAP now has a leaner management structure and an even stronger focus on sales and technology. Also, the company is now managed by a board to which the operating divisions and key accounts report. This brings the highest possible added value for the customer – and will be increasingly effective in 2025 and beyond.” Finally, Michael tells of ASAP’s plans to double down on its focus on software, electrics/electronics, and new technologies, as well as to push towards more intensive efforts concerning product and application lifecycle management, an area HCLTech is especially skilled in. On the back of these developments, Michael signs off by saying: “These changes will enable ASAP to play an active role in shaping the ongoing transformation of the automotive industry, which is far from complete.” Michael Neisen, CEO ASAP Group
RkJQdWJsaXNoZXIy NTY1MjM3