Aug22136 51. AIM-Jan26133 Best Contemporary Women’s Clothing Brand 2026 & Fashion Trailblazers of the Year 2026 When it comes to the ever-evolving world of fashion, the paradigm has shifted massively in recent years, and clothing more than ever is a way for people to express themselves. This, combined with changes in the way fashion is consumed, led Rosie Connolly and her husband, Paul Quinn, to spot a gap in the market for high-quality, accessible clothing that was suitable for everyone. In 2020, they founded 4TH ARQ as a way of bridging this, and on the back of its dual recognition in this programme, we explore what sets the Irish brand apart in the world of contemporary fashion. and push the boundaries. Striving to be the best through ambitious objectives and hard work, the team have not fallen short as of yet, and it's this which positions 4TH ARQ as the brand that every other clothing brand aspires to be. “When the market tries to imitate you, it’s a clear sign that you’re leading it.” A perfect example of 4TH ARQ’s marketleading nature came during Black Friday last year, when, in an attempt to cut through the noise and stand out in what has become a month-long discount race, the brand added its Phoenix and Lennox half-zip fleeces to the lineup. The results were nearly overwhelming, with more than 35k new sign-ups and 75% of the entire line being sold through the early access offered via its email database. Thus, by the time Black Friday officially came, the brand had nearly sold out. What followed was an increase of 452% from Black Friday the year before, with this recordbreaking day leading into a record-breaking month for the brand. Carrying this momentum through to 2026, 4TH ARQ has recently launched DRYLINE SS26, a collection for spring that sees texture and cool, teal tones added to its clean and functional pieces – halfzips included. This is just the beginning of the great things the brand has to come, and with its socials teasing an imminent announcement, more is just around the corner. Recognised with two awards in our Irish Enterprise Awards on the back of its setting of a new gold standard for contemporary fashion, we urge readers to view these items for themselves by visiting 4TH ARQ’s website, linked below. Contact: Nimah Kuzbari White Company: 4TH ARQ Web Address: 4tharq.com/en-gb 4TH ARQ: The Benchmark for Trailblazing Brands For more than five years now, 4TH ARQ (‘4TH’ coming from the brand being the fourth child between Rosie and Paul and ‘ARQ’ being derived from the word ‘home’) has stood as a beacon of the revolution currently taking place in contemporary fashion. Focusing primarily on luxury streetwear, 4TH ARQ is the brand that everyone has been talking about, as seen through its more than 250k followers on Instagram and the additional 115k followers it boasts across its other social media pages, such as TikTok. A premium lifestyle brand designed to celebrate every unique body, 4TH ARQ has created what it calls an ‘everyday uniform’ to help its customers look and feel their best. Across a collection of wardrobe staples people will never want to take off, the brand covers everything from outerwear and tops through to bottoms and accessories. At the heart of this collection are its signature half-zip fleeces, premium items which have been reimagined in multiple styles to offer effortless versatility with any look, making them a global phenomenon. Diving into this iconic half-zip fleece collection, it is comprised of six primary styles, headed up by the flagship Phoenix and Lennox designs. It was this iconic duo that first launched the brand into the cultural spotlight, and which continues to drive unprecedented demand for these products today. Every new launch attracts thousands of customers, who will queue virtually for up to half an hour before the products even drop. Commenting on this esteemed collection, Nimah Kuzbari White, the director of brand marketing, told us: “These fleeces have become truly ubiquitous. You almost can’t walk down a street in Ireland without seeing one. They’ve evolved from bestselling products into a cultural movement, inspiring some of Ireland’s biggest retailers to attempt to replicate their design and success.” However, given the balance they strike between quality, versatility, branding, and accessibility, capturing what makes them unique is impossible. Whether it is the cultural impact of its half-zip fleeces – which are available for both men and women – or the enduring popularity of its jackets, leggings, blazers, or accessories, the success this brand has had in this space starts with an ambitious team who are not afraid to break the rules
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