Jul22493 57. Silk products have become more popular than ever over the last few years, with items like silk pillowcases being chosen by consumers as a result of their gentle and beneficial nature. Similarly, silk pyjamas and dressing gowns have always been a favourite of discerning shoppers, celebrated for both their style and softness. Covering all of these bases and a whole lot more, My Lily is a small business based in Dublin, dedicated to crafting high-quality silk products designed with intention. For more on this award-winning business, we caught up with its very own Geany Farias. Offering a range of luxurious yet practical silk products for women, My Lily provides everything from pillowcases and sleepwear to silk bonnets, headbands, scrunchies, scarves, sleep masks, and curlers. What unites the products across the line – apart from the fact that they are all crafted from the finest silk – is that they have all been created to enhance the hair, skin, and overall wellbeing. This makes them especially appealing to women who value self-care and the small everyday indulgences, be it for themselves or as a gift. When My Lily first launched, its focus was on pillowcases and sleep bonnets. However, increasing demand and listening closely to its customers has led to the company expanding its range, without sacrificing on the quality its products are known for. The brand’s scrunchies are a great example of this scalable growth, as when they were first created, only two sizes were available. Now, the range has more than eight. Similar growth defines it heatless curlers, which now come in three sizes to be as inclusive as possible. “Every product is designed to bring a little joy, confidence, and luxury into daily routines, no matter how small the purchase.” Guided by a simple mission – this to help women feel confident, happy, and cared for by selling products that combine beauty, comfort, and real benefits – and a set of core values spanning quality, attention to detail, and customer care, My Lily strives to maintain a boutique and personal experience through its thoughtful, small-batch collections. These signify the commitment to craftsmanship, innovation, and everyday luxury that the brand stands for, and these are all traits that come straight from Geany herself. As Geany explained: “I have tried fake silk that offered no real benefits, and expensive silk pillowcases that didn’t last more than a few months. So, when customers buy from us, they’re genuinely buying quality.” Quality has been a common theme here since day one, even in the very early days when all products were designed, created, and packaged entirely in-house. Whilst this ultimately turned out to be too expensive to sustain, Geany ensures she today works with trusted production partners who can guarantee the same quality. Despite this outsourcing, My Lily remains a very small business, comprising just three people. This allows it to offer a personal touch that is incredibly appreciated by customers, resulting in the kind of relationships built on trust and making people feel special. Whether it is a customer saying that a bonnet helped them feel like themselves again after hair loss or that wearing a headband or scarf brightened their day because it made them feel pretty, these real stories mean everything to the small team here, and this will never change. With this ethos in tow, My Lily has an exciting year ahead of it for the rest of 2026, with Geany telling us that customers can expect at least three new products that they have been asking for constantly. Again, the time taken in getting them to market comes from the fact there are only three people in the team, and testing products to make sure they are up to the standard of the brand has proven key to its success. This is also true of its silk pillowcase, which Geany personally tested for a year to see that it was the industry’s best. It is this personal connection which ultimately sets My Lily apart. A human brand through and through, its Irish-designed luxury silk accessories are designed to have a real impact in the lives of customers, and the fact that Geany truly believes in these products, seen through the constant testing and refining they go through before they are introduced, is exactly what we should be expecting from products with a ‘luxury’ tagline. It is a combination of all of these factors which has resulted in My Lily being recognised with this award. Contact: Geany Farias Company: My Lily Web Address: https://mylily.ie/ Best Luxury Silk Products Provider 2026
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