EU Business News- Q1 2024 Ethical Hospitality Pioneer of the Year 2025 – Italy Few things are more frustrating for a hospitality host than when a guest is disruptive, careless, messy, causes damage that cannot be claimed on, or leaves negative feedback that does not reflect their actual experience. All of these things are highly common for B&B owners, who often feel powerless to defend themselves or their properties as the big platforms only protect the customer. Now, thanks to GoodGuest, it is not just possible for guests to speak, as here, only the hosts can leave reviews. For more on the impact this will have, we caught up with Oscar Solofrano, its founder. In today’s hospitality industry, unprecedented challenges are being faced by hosts. False reviews, property damage, and disrespectful behaviour threaten to undermine the trust between guests and B&B managers, not to mention jeopardising the reputation, profitability, and even the future of many of these properties. This is where GoodGuest comes in, as an innovative solution that transforms these challenges into opportunities by rewarding guests, encouraging positive behaviour, and offering a system where everyone wins. The ethos behind GoodGuest is simple: bad guests should not be allowed to get away with their behaviour and good guests should be recognised as such, provided with discounts and perks for their behaviour and not treated with apprehension as a result of a host’s previous experiences with other guests. This is a vision the company has realised through its system, which – although still in its pre-launch phase at the time of writing – is the first meritocratic, bilateral, and verified evaluation system in the field of hospitality. Marking a paradigm shift, GoodGuest makes it possible for hosts to finally review their guests, and for guests to earn points, badges, and perks for their positive behaviour across every stay. This is a welcome and much-needed change, as the big booking and review platforms make it difficult for hosts to share an authentic opinion of guests, who have all the power. The imbalance that exists as a result is simply unfair, and this is why GoodGuest was created by hosts for hosts – to change this and put an end to disparity. Guiding us through exactly how the platform works, Oscar explained: “Our ethical reputation system allows hosts to evaluate guests based on five clear and objective criteria – communication, cleanliness, compliance, sustainability, and punctuality – without fear of retaliation. Every guest then accumulates reputation points and moves up the ranks: the more they respect spaces, rules, and people, the more access they have to benefits, experiences, and rewards.” The result is a more balanced connection between travellers and hosts. “Real reviews, cross-checks, open dialogues. We build trust, not appearances.” Hosts are able to view a guest’s reputation profile before accepting their booking, which helps them to reduce any risk to their property, community, or reputation as a host. This is not the only benefit for hosts, as they can also access a number of exclusive tools, from educational resources and discounted insurance through to marketing support. On the back of all this, Oscar was excited to share with us that hundreds of hosts have already registered for its waitlist and joined its community, which is currently gearing up for the release of the GoodGuest app, scheduled for later this month. This will see the reputational system go from a work in progress directly into the hands of hundreds of hosts. Whilst this is the next milestone for GoodGuest, and the biggest one to date, it marks the start of a new beginning, with the small team behind the platform having to observe and refine the system in the first few months after launch, ensuring it fulfils its ultimate goal of delivering a more confident hosting experience. At the same time, there is a particular focus on the company strengthening its partnerships with providers across the hospitality space, ensuring that GoodGuest goes beyond a digital project to set the recognised standard. A simple, ethical, and powerful system, GoodGuest is the perfect accompaniment in an industry where responsible tourism is booming and the demand for authentic, sustainable travel experiences is growing. Another added bonus is that GoodGuest can be integrated in with the platforms a host already uses, making it a highly convenient solution. Clearly then, GoodGuest is set to take the market by the storm, with the upcoming release of its app set to mark an important date in the rule-changing hospitality revolution that the company and its team are currently orchestrating. More on this can be found at the link below, where hosts and guests alike can pre-register to get benefits in advance. Contact: Oscar Solofrano Company: GoodGuest Web Address: https://goodguest.it/ AIM-Oct25301
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