17. Data-Driven Marketing CEO of the Year 2025 (Republic of Ireland): Bertalan Bari “What excites me most is building longterm partnerships: understanding our clients’ businesses, marketing, and sales processes so our strategies deliver real, lasting impact.” Of course, for MarketingLens, the quality of the customer service delivered is just as important as the service offering itself – and this couldn’t happen without a talented team who align on the company vision and want to provide customers with the very best. “We maintain very high standards, which our clients clearly appreciate,” Berti says. “Clear communication, transparency, and shared ownership ensure each team member understands not just what we do, but why we do it. To uphold our values, we lead by example and embed them into every process, from client interactions to internal project management. Knowledge-sharing sessions, cross-functional collaboration, and a culture of curiosity keep everyone aligned, engaged, and empowered to push boundaries while maintaining excellence. Ultimately, Berti continues to prove himself as a strong, visionary leader, who guides his team in a way that is collaborative, hands-on, and focused on empowering them as experts, saying, “Having spent years at Google and Oracle, I observed how top-tier organisations support their employees to thrive, and I bring those lessons into MarketingLens, creating an environment where talent can excel while keeping everyone aligned with our vision.” He concludes, “With laser focus on the customer – both our clients and their customers – we build long-term partnerships, acting as trusted advisors and ensuring every project runs smoothly from start to finish, delivering real, measurable impact.” Company name: MarketingLens Ltd Contact name: Bertalan Bari Email: [email protected] Website: www.marketinglens.com
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