Industrial Manpower Solutions CEO of the Year 2025 (Northern Europe): Victor Chaykin including Bulgaria, Romania, and the Czech Republic. This growing presence reflects the company’s ambition to become a recognised name in the global beverage and snack industry. To support this expansion, the company opened its first office in Europe in 2022, enabling faster access to regional markets and closer collaboration with local partners. It also became the first Ukrainian beverage producer to establish a manufacturing facility in India, serving Central and Southeast Asian markets. This international expansion laid the groundwork for a new phase of strategic leadership. In early 2024, Iryna Ruzhytska was appointed CEO of New Products Group, following a decade as Chief Financial Officer. As CFO, Iryna took an active role in shaping managerial decisions, improving operational efficiency, and opening up new markets. Her financial strategy focused on profitability and long-term capitalisation, helping to strengthen the company’s foundation for growth. Iryna is widely regarded as an effective crisis manager and an internationally recognised expert in corporate finance. She holds an MBA from the Institute of Professional Financial Managers in London, and her analytical approach has been central to the company’s evolution – not only in financial oversight but also in broader strategic planning. From its origins in Zhashkiv to its growing presence across Europe and Asia, New Products Group has evolved into a dynamic force in the global food and beverage industry. Its success is built on a foundation of innovation, quality, and strategic foresight – from pioneering new product categories to implementing world-class manufacturing and sustainability practices. With Iryna Ruzhytska now at the helm, the company enters a new era defined by operational strength and a bold vision. Her leadership is already shaping the next chapter of growth, earning Iryna recognition as Central and Eastern Europe’s Food and Beverage CEO of the Year 2025.
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