9. Most Innovative Natural Health Products CEO 2025: Luc Basthiste as the Covid-19 crisis and inflation... yet he confides in us that the most challenging situation he has faced to date was to continually adapt the organisation and the management team as the company grew from 5M€ revenue to 100M€ in a timeframe of just six years. “You need to structure your team, recruit the right managers, integrate the new companies recently acquired, and implement new internal processes,” he explains. “That means transmit your vision, your values, and keep the team members in the dynamic too.” Today, the industry is growing fast as the demand for the food supplements climbs ever higher. Likewise, industry standards and regulations continue to evolve too, in order to provide quality products that are safe for consumers. To this end, Naturacare must always be reactive with its product innovations, one step ahead of the game, and pre-empting every new and emerging trend or change. Recently recognised for his commitment to the sector, his visionary leadership approach and his dedication to keeping his team happy and motivated, Luc received the notable accolade of Most Innovative Natural Health Products CEO 2025 in the CEO of the Year Awards 2025. Now, as the future of food supplements beckons Luc and the team, he tells us that his plans for the firm include the extension of its facility in France, plus the preparation for significant investment in Italy in two plants, which will ultimately double the company’s production capabilities in the country. “As I always say, for me, the most important thing is to have fun and pleasure in my activity,” Luc enthuses, with a smile. “This is the case, however I still have a lot to do in Naturacare tin order to position the group to exactly where I want it to be – and I intend to do just that!” Contact: Luc Basthiste Company: NATURACARE Web Address: www.naturacare.com
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