EU Business News- Scandinavian Business Awards 2025 Founded in 2011, Mimass AB is a Swedish distributor specialising in high quality, scientifically validated skincare solutions designed specifically for professional skincare therapists and dermatologists. Renowned across the region for its excellence, Mimass AB stands as Sweden’s exclusive distributor for globally renowned brands such as CLINICCARE and Environ Skincare. Collaborating with over 350 professional salons and clinics across Sweden, Mimass AB goes beyond being a distributor. The company empowers its partners with not only exceptional products, but also comprehensive educational programmes and business development support – helping professionals elevate their expertise and grow their businesses sustainably. While Mimass AB operates exclusively in Sweden, the company is a proud member of a global network of successful distributors, all sharing the same commitment to excellence, science, and skin health. Through this exclusive network, the company ensures that the standards it upholds locally are in alignment with worldwide best practices and innovations – bringing international expertise and credibility to the Swedish market. “Our focus remains firmly on elevating professional skincare in Sweden, ensuring that our partners are recognised as the true experts in creating sustainable, long-term skin health.” “At Mimass AB,” said Håkan, “our mission is clear: to empower professional skincare therapists and dermatologists with scientifically products and comprehensive Best Professional Skincare Distributor 2025 – Sweden In recent years. the beauty industry has seen a shift towards holistic, science-backed skincare, with consumers prioritising long-term skin health over fleeting trends. In alignment with this trend, individuals are now seeking out the expert guidance of professional skincare therapists and dermatologists. Leading the charge in professional skincare innovation is Mimass AB, a Swedish brand recognised for its commitment to evidence-based solutions. To explore Mimass AB’s journey and vision, we spoke with Håkan Wahlström, Co-Founder and CEO, about the company’s dedication to professional skincare excellence. Apr25285 education that create real, sustainable results – not just for the client’s skin health, but also for the long-term success of their practices.” Mimass AB is guided by the core values of science and honesty, personal support, quality and elegance, and morality and ethics – values that shape every decision the company makes. These principles drive Mimass AB’s meticulous selection of brands, ensuring only those that meet the highest scientific and ethical standards are included in its exclusive portfolio. As a champion of evidence-based skincare, Mimass AB actively steers the industry away from fleeting trends, advocating for treatments that truly benefit the skin. The company’s dedication to personal support is reflected in its comprehensive educational programmes, which equip professionals not only with skincare science and treatment skills but also with business management and marketing expertise. By prioritising quality and long-term success, Mimass AB offers personalised business development support, empowering its partners to strengthen their market position and grow sustainably. Through this holistic approach, combining the evolution of skincare with the professional development of the industry, Mimass AB strives to raise standards throughout Sweden’s skincare industry. By equipping professionals with the expertise, support, and products they need to succeed, Mimass AB is elevating professional skincare standards – not only strengthening the credibility of its skincare professional partners but also positioning them as leaders in the industry’s evolution – moving beyond trends and fads towards true skin health expertise. Of course, the beauty industry is saturated with entities, all striving to position themselves at the very forefront of the sector. Mimass AB stands out for a number distinctive factors, including its exclusive focus on professionals, working solely with skincare therapists and dermatologists to ensure expert-driven solutions; a holistic approach that goes beyond products to include advanced education, business development, and marketing training; a steadfast commitment to science over momentary fads; and a dedication to personalised, long-term partnerships, fostering strong collaborations that elevate professional skincare standards. “We differentiate ourselves through an unwavering commitment to what truly matters: skin health, scientific integrity, and the longterm success of our partners,” Håkan shared. “While others may chase market trends and short-term gains, we focus exclusively on providing evidence-based skincare solutions that deliver lasting results. Our combination of scientific rigor, professional exclusivity, and personal engagement ensures that Mimass AB is the trusted choice for skincare professionals who are serious about their craft and their business.” Being based in Scandinavia, and specifically Sweden, offers a professional skincare company like Mimass AB significant strategic advantage. Sweden is one of the world’s leading countries per capita in terms of spending on cosmetic products and professional treatments. The company has observed the Swedish market to be characterised by consumers who are highly educated, discerning, and deeply focused on quality, sustainability, and scientific credibility. This creates an environment where evidence-based skincare is not only appreciated but has come to be expected. “We lead by example,” said Håkan. “We believe that true skincare is not about following trends but about advancing evidencebased solutions that genuinely improve skin health over time. Our commitment is to what is proven to work, rather than what is temporarily fashionable.”
RkJQdWJsaXNoZXIy NTY1MjM3