EU Business News- Scandinavian Business Awards 2025 Best Sustainable Disinfectant Manufacturer 2025 The climate crisis is advancing, devastating every corner of the globe. From rising seas and depleting reefs, to melting glaciers and burning forests, climate change is becoming increasingly visible and irreversibly damaging. The time for change is now, yet many individuals and organisations are not fulfilling their responsibility to the world by engaging in sustainable practices. Norsepure is a company striving to make the world better by introducing disinfectant products that are both sustainable and effective. We spoke to CEO Tor Petter Eriksen below, to learn more about Norsepure’s exceptional environmental endeavours. Based in Karmøy, Norsepure is a pioneering GreenTech company established in 2023. On a mission to protect our environment, the company delivers innovative and proven solutions designed to support businesses in meeting strict environmental and regulatory standards while enhancing operational efficiency. Norsepure was established with the aim of tackling the impacts of climate control through its services and places a particular focus on disinfection for all. Unsafe water sources lead to millions of annual deaths worldwide, making disinfection a topic of unquestionable importance within the sector. Safe drinking water is a vital right for every individual in the world, although this goal has been difficult to achieve. Pathogenic microorganisms must be destroyed for safe drinking water, which very commonly involves the use of reactive chemical agents such as chlorine. Chlorine disinfection, however, has proven ineffective against protozoan pathogens and various virus, and also results in the formation of harmful chemical by-products. “Our mission is to provide 100% sustainable, effective, and sciencebacked disinfection technologies that improve water quality, hygiene, and biosecurity while reducing environmental impact,” Tor explained. “We believe that industries can operate efficiently without compromising the health of people, animals, or the environment. Our technologies enable businesses to meet the highest hygiene and environmental standards while reducing their dependency on harmful chemicals and sustainable practices.” “It’s all about the present future.” To promote safe disinfection, Norsepure has developed and launched Freebac – a powerful, 100% sustainable disinfection solution promising to improve hygiene standards across all sectors. This product enables the company to cater to a range of industries, including aquaculture, municipalities buildings, food production, livestock, agriculture, and shipping. Freebac is born from a complex formulation designed to destroy microorganisms and remove biofilm, using hydrogen peroxide as an active disinfectant. Unlike other silver-based stabilised products, Freebac is stabilised with a gel that uses only food safe ingredients in the production process. This cell activates and opens only during contact with specific biological markets, meaning that the hydrogen peroxide is only released when and where it is necessary. What’s more, Freebac does not contain silver or any other heavy metals and degrades to oxygen and water, making this product the most sustainable, green alternative. “Time is of the essence. The world cannot afford to wait for another ‘perfect solution’ or remain complacent in the face of growing environmental and regulatory pressures. Industries must act now to embrace sustainable practices, reduce their environmental footprint, and futureproof their operations. We want businesses to understand that waiting is no longer an option. Norsepure is here with solutions that are not only effective today but will help companies thrive tomorrow.” In a market saturated with hygiene and disinfection solutions, Norsepure stands out by offering 100% sustainable, highly effective technologies that are science-based and go beyond traditional methodology. The company does not merely provide products – it delivers real and measurable impact that helps businesses to improve hygiene, water quality, and biosecurity whilst reducing environmental harm. Rather than focusing on effective short-term solutions, Norsepure takes a long-term perspective that aids businesses in future-proofing their operations against risks such as pathogen outbreaks, antibiotic resistance, and environmental contamination. In terms of the future, Norsepure has its sights set on expanding its presence and increasing its impact on the market. The company is steadfast in its commitment to educating organisations and ensuring that implementing sustainable business practices does not come at a cost to the environment. Looking ahead, Norsepure has a number of ongoing projects set to redefine industry standards by eliminating outdated, polluting practices and replacing them with truly sustainable, cost-efficient solutions. “We see 2025 as a pivotal year, not just for Norsepure but for several key industries,” Tor informed us. “This year will mark a shift from nonsustainable operations to fully sustainable and efficient practices. Businesses that adopt these solutions will not only reduce their environmental footprint but will also benefit from cost-savings, improved regulatory compliance, and better operational efficiency. For too long, industries have relied on methods that claim to be effective but have only contributed to environmental harm. We are here to change that.” Contact: Tor Petter Eriksen Company: Norsepure AS Web Address: www.norsepure.com AIS-Apr25004
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