Jul22493 15. Jul22493 Scandinavia’s leading online motorhome magazine, Allt Om Husbilen is an entirely free resource that can be accessed by motorhome enthusiasts from every corner of the world map. Immensely proud to be able to provide its readers with a digital platform where no content is locked behind a paywall or subscription, the company’s engaging, insightful articles are all financed through the power of advertising, with leading brands across the industry targeting their ads to current and prospective motorhome owners alike. CEO Lars Jarlerud was on hand to shine more light on the publication. Launching in 2021, Allt Om Husbilen is today the most read motorhome magazine in all of Sweden, boasting anywhere between 50,000 and 110,000 monthly readers – depending on the season. All year round, the team here test the latest motorhomes and related gadgets, with the library of products they draw from being one of the most expansive across Scandinavia. The team also visit motorhome trade fairs and factories all over the world, all for the purposes of keeping their readers as informed and up to date as possible. “With over 450 motorhome tests, countless reviews of accessories, and fair reports from all over Europe to our name, we are present all the time.” This is simply the tip of the iceberg for Allt Om Husbilen however, with the company also holding motorhome schools at the trade fairs it visits across Sweden, as well as online. Rather than a forum, the experts behind this offering respond directly to all of the concerns they are sent within 48 hours, demonstrating a commitment to serve as a partner to their fellow motorhome enthusiasts. To make sure they reach as many people as they can in this space, the company regularly uploads content to Facebook and YouTube, and it even has a podcast. With a long, prestigious history in the motorhome sphere to boot – the company ran a print magazine for more than a decade prior to making the switch to digital – Allt Om Husbilen can leverage the expertise of a highly experienced team. Many members of staff have more than 40 years in this industry, and, between them, they have worked at the likes of dealerships and even directly for the motorhome brands for themselves. As a result, the insights they provide are second to none – a promise the team are happy to make. Since no other editorial office, whether online or offline, has more collective experience with either motorhomes themselves or the abundance of products and accessories that are available for them, it is no surprise that one of Allt Om Husbilen’s distinguishing factors is its ability to stay ahead of the curve when it comes to trends. With the popularity of campervans rising right across Scandinavia, more people are accessing these articles than ever, meaning that all of the content published has to be fitting of the company’s frontrunner reputation. Tapping into the increased market interest, Allt Om Husbilen enjoys a unique collaboration with Klicket, an intuitive search service that encompasses the best vehicles from all over Sweden. Like Allt Om Husbilen, Klicket is passionate about motorhomes, seen through the fact that it is the largest marketplace for motorhomes and caravans in the country. Powered by Klicket, Allt Om Husbilen offers a buy-and-sell service of its own, comprising more than 2,000 new and used motorhomes spanning all price ranges. Aiming to serve as a ‘one-stop shop’ for motorhome enthusiasts from right around the globe, Allt Om Husbilen is not only fantastic for its readers, but it also stands as one of the most cost-effective channels for its advertisers, priding itself on offering unparalleled flexibility when it comes to these collaborations. With low prices and a number of ways to market products, the brands that advertise through the company’s channels enjoy targeted exposure and untapped access to interested consumers – making this a win-win situation. On the back of its multifaceted excellence, Allt Om Husbilen has experienced a successful 2025 thus far, and it is expecting this to continue as we move through the rest of year and beyond. With motorhome sales only set to rise in coming months, this as a result of reduced interest rates and road tax, it is believed more people across Scandinavia will be entering into the motorhome ecosystem. When they do, they will almost certainly find their way to this, Europe’s leading motorhome publication, and be better for it. Company: Allt Om Husbilen Web Address: https://alltomhusbilen.se/ Best Motorhome Publication 2025 – Europe AIS-Mar25160
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