Aug22136 19. Unapologetic Luxury is a high-end skincare brand renowned for combining science, nature, and luxury to create premium beauty products. Founded with the goal of crafting exceptional skincare formulas using cutting-edge molecules and peptides, alongside natural active ingredients sourced from around the world. Its mission has resulted in the flagship product line Soberbia, designed for anti-aging and skin rejuvenation, offering a blend of more than 20 natural ingredients sourced from 17 different countries. We found out more from CEO Iván Grau below. “Unapologetic Luxury is where science, effectiveness, and elegance come together.” The story of Unapologetic Luxury began in 2015 and culminated in the creation of a master formula developed over more than three years of dedicated research. The journey started with the goal of creating the ‘impossible formula’ – an anti-aging cream that would work as good, or even better, than the invasive aesthetic skin treatments consumers often undergo. The team were sure of some ingredients to be used, though others were to be discovered along the way. The mission was clear, however: to combine them into a singular formula with the right proportions to ensure maximum effect. They embarked on a journey around the world, sourcing ingredients in the most unlikely of places. In the mountains of Taiwan, they found the Cow Zhang mushroom, viper venom in Thailand. They discovered the pure salt waters of the Himalayas, India’s 24-carat gold, and mother-of-pearl in Polynesia. In Columbia, the team explored the exceptional energy of emeralds and were enchanted by the orchids of Ecuador. They found the hardy Maca root in Peru, the healing snail slime from Argentina, and the effective rosehip from Chile. In Russia, the team chose lingonberries; from Iran, real Iranian sturgeon caviar; argan oil from Morocco; and grapes from Spain. They sourced essential minerals from the Dead Sea and, finally, a carefully selected blend of seaweed and olive leaves from the Mediterranean. This prosperous mission was driven by Unapologetic Luxury’s desire to craft an exclusive product catering to discerning individuals seeking superiority and unparalleled quality. The result: Soberbia, a product that embodies luxury in its purest form. “At Unapologetic Luxury, we believe that true luxury is about more than just indulgence; it’s about delivering tangible benefits that enhance the wellbeing of our clients,” Iván told us. “Our products are not only effective but uphold the highest standards of sustainability and ethics. We take pride in ensuring that our offerings are vegan, cruelty-free, and packaged with environmental consciousness in mind. In essence, Unapologetic Luxury is where beauty meets science, and where luxury is defined by authenticity and One customer said: “Soberbia SILK is the best anti-aging facial cream; it has a silky texture and is very effective, made by a state-of-theart team of professionals.” “Unapologetic Luxury stands as a beacon of unparalleled excellence in the skincare industry. We advocate pride in humanity, pride in beauty, pride in science, and pride in the best that life has to offer – with no apologies. A world of daring and determination. A universe with no room for false modesty, only excellence.” What makes Soberbia SILK truly exceptional is the fusion of cutting-edge skincare science with the purist natural ingredients, offering a transformative experience for the skin. Beyond its efficacy, Soberbia SILK embodies sustainability, ethical luxury, and exclusivity, establishing Unapologetic Luxury as a true icon of innovation, performance, and prestige – truly deserving to be recognised as Northern Europe’s Best Luxury Skincare Cosmetics Producer 2025. After its expansion in 2025, to the North of Europe and established the Soberbia Nordic office and a team placed in Malmö Sweden that are taking care of the sales in Scandinavian countries, Unapologetic Luxury is set to continue taking the wider market by storm. Contact: Iván Grau (Owner) and Tatjana Werner (GM, Nordics) Company: Unapologetic Luxury SL Web Address: www.soberbia.se Best Luxury Skincare Cosmetics Producer 2025 – Northern Europe efficacy. We are honoured to be recognised for our dedication to excellence and remain committed to setting new standards in the world of skincare.”
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