Aug22136 21. Transformative Leadership Consultancy of the Year 2025 – Sweden Offering courses, coaches, and consulting, Herold Communication delivers leadership training for organisations and individuals alike, providing them with everything they need on their transformational leadership journeys. Beyond simply driving change, it is all about taking clients in an exciting and profitable new direction – creating what could be as opposed to managing what already is. We caught up with Alexander Herold, the mastermind behind the business, on the back of its success in this programme. With more than 25 years of experience in the field and thousands of successful sessions under his belt, Alexander Herold has positioned himself as a leading figure in the dynamic world of transformative leadership and coaching. Working across Sweden and Germany, Alexander’s impeccable track record is embodied through Herold Communication, which has specialised in customised leadership programmes, coaching packages, and corporate training services that make a real difference since opening its doors in 2007. At the heart of Herold Communication is the steadfast belief in individual potential, with this translating into an overarching philosophy that sees Alexander work with a person on a subconscious level, nurturing profound, lasting change to help them traverse the emotional blocks in their way and put an end to negative behaviour patterns. Thanks to this, clients of the business are empowered to meet challenges with courage and curiosity – shaping organisations that proactively seek out change rather than reacting to it. Because leadership is experienced and not taught, Herold Communication leverages an approach deeply rooted in active learning. The ‘real’ experience clients gain stems from their stepping into situations meticulously designed to mirror true-to-life challenges, with the insights these encounters afford sticking with them for good. After each of these exercises, space and time is created for reflection – and this is where understanding begins to embed itself and the seeds of transformation planted. Whilst every programme delivered by Alexander is tailored to the specific needs, learning styles, and backgrounds of his clients, they are all anchored to a concrete set of cornerstones designed to promote stronger inner and outer leadership. These span clear communication, growth through team building and conflict management, creating momentum through goal setting, and putting an end to old and harmful habits. As Alexander explained: “This is how we create learning that stays – and leads to real transformation.” “This is not a traditional training programme. We combine inspiring lectures with experiential learning. That means you don’t just listen – you act, reflect, and experience.” Since leadership is something that begins from within, Alexander also guides clients to explore different parts of themselves and directing their energy to where it matters. What follows is a sense of leadership that serves in positive contrast to some of the more traditional forms – one that is more authentic, grounded, and powerful. A big part of this is nurturing collaboration and empathy, as the road to positive change is unreachable without first possessing a sense of awareness. The robust and encompassing method covering all of the above that Herold Communication encapsulates not only spans courses, coaching, and consulting, but also mentoring, hypnotherapy, neuro-linguistic programming (NLP), and Emotional Freedom Techniques (EFT). It is the combination of more holistic perspectives such as NLP and EFT with classic, human-driven leadership training that sets the company apart in this space, with Alexander’s multifaceted expertise underpinning this to create something special. Given his lifelong passion for personal development and decades of first-hand experience, Alexander has also worked tirelessly to train others in the field, with more than 200 students having become certified coaches, therapists, and NLP practitioners under his guidance. All of this has been set against a backdrop of increasing realisation when it comes to the strong relationship between coaching and personal development – something this company has been advocating for now for almost 20 years. Herold Communication’s trailblazing nature is seen further in its creation of the Deluxe Complete Coach course that is open to everyone, with this unique programme seamlessly blending disciplines such as NLP, EFT, coaching, hypnosis, and leadership strategies with module-based certifications and diplomas – in one integrated experience. As we move through the rest of 2025, initiatives such as offering its NLP Deluxe course in both English and German will see the company continue to expand its reach. Creating sustainable change through a modular approach to leadership, Herold Communications’ dual focus on meaningful actions and cultivating inner harmony sees leaders made more resilient and effective in their roles. Thanks to this, it is our pleasure to recognise this beacon of experiential learning for leaders with this award. Contact: Alexander Herold Company: Herold Communication Web Address: https://www.heroldcommunication.com/ AIS-Mar25177
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