EU Business News- Scandinavian Business Awards 2025 Most Transformational Life Coach 2025 (Sweden): Carl-Filip Björck We are all born with the potential to succeed, but not all of us are quite sure how to exactly use that potential. With the correct guidance and support, however, we can achieve infinitely more. Based in Sweden, CoachPrinsen is dedicated to equipping clients with the tools they need to succeed, whether that is improving their relationships, health, career, or personal development. We heard more from Founder Carl-Filip Björck, as he is named in the Scandinavian Business Awards 2025. Carl-Filip Björck established CoachPrinsen in 2024, though he has been meticulously developing his coaching competencies for decades. As a child, he had a passion for team sports that translated into three decades of team sport experience and a career as a group fitness instructor. Alongside this, Carl-Filip had also nurtured a deep-rooted interest in psychology, behavioural science, and mental training, which had always emerged when instructed to write essays or complete projects at school. In 2007, Carl-Filip made the difficult choice between psychology and nursing education, finding his place in intensive care as a specialist nurse. His career took another turn in 2023, when he decided to train as an ICI-certified coach. Driven by his passion and experience, Carl-Filipe aspired to help those around him with all he had learned first-hand. Now, he works as a health inspirer and professional ambassador for ICU nurses, alongside leveraging his knowledge in health, training, coaching, and leadership to empower clients through the services of CoachPrinsen. CoachPrinsen is a leading life coach consultancy working with predominantly with individuals but also groups and companies, all needing transformative life coaching conversations to change processes, promote personal development, create new ways of thinking, and enable them to achieve their full potential. Whether a client is seeking to improve their relationships, health, career, or personal development, CoachPrinsen provides them with the tailored tools they need to succeed. All client experiences begin with an initial free introduction call, which allows them to learn more about Carl-Filip and his processes. This is followed by coaching sessions, offered either as a single coach call or in package deals, depending on the client’s unique requirements. Calls can be conducted both online or in-person at the same price and are available through a variety of online platforms to ensure complete accessibility. CoachPrinsen also offers lectures for companies and teams alongside coaching calls, which can be booked directly through his website and tailored to meet the development needs of each individual group. Regardless of the service format, CoachPrinsen stands out in the crowded market due to Carl-Filip’s unique and client-centric approach. “The most fundamental thing for my coaching is to make the individual increase their awareness in order to live a more meaningful life and achieve their highest potential,” Carl-Filip told us. “The individual learns to make changes and thus achieve new results, regardless of whether it is in private life or as part of a team in an organisation. I use tools and methods that really work when I help the client create their own path to achieving their goals and dreams. I am there as a guide who asks reflective questions that lead to insights, thereby also motivating the person to make the changes they talk about. The secret is not to make too many changes at once, and to do them in their own way through increased awareness.” Moving forward, Carl-Filip hopes to expand CoachPrinsen’s services to coach companies and teams to a greater extent, recognising that there is still much that can be done to achieve better KPIs. Carl-Filip has also recently established the CoachPrinsen podcast, in which he plans to interview people about their lifestyle changes and various other experiences and topics of interest that promote personal development of some degree. Alongside this, he seeks to expand his client base and host more lectures and workshops, with the aims of using his knowledge and experience to change lives around the world. “It is more accepted to talk about health problems today, but we are also more stressed,” he stated. “This is a trend that I am increasingly aware of and therefore advocate that you get help to make a change. If you do the same thing today, you will get the same results tomorrow and if you wait to make a change, you also have to wait for results. People are often stuck in this trap and prefer to search for more and more happiness than think about what they have. People also have a lot of goals they don’t believe are possible to achieve but with my help, they will be.” Contact: Carl-Filip Björck Company: CoachPrinsen Web Address: www.coachprinsen.se AIS-Mar25152
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