EU Business News- Scandinavian Business Awards 2025 For more than two decades now, the digital sphere has been reshaping how people communicate and consume knowledge and information. Countless books have be written on how digitalisation has impacted media, with the rise in everything from fake news to the amount of content people consume on a daily basis making this landscape more unpredictable and challenging to navigate than ever before. During these trying times, readers want trusted, reliable content that is both engaging and stimulating. By focusing on the areas of digital trade media and reaching audiences through a combination of social media, high rankings on search engines, and direct digital distribution, the publications that sit under the iNEWS umbrella reach tens of thousands of people all over the world every year. The diverse nature of these brands means there is something for everyone to engage with, whether they are a business professional high up in Norwegian industry or a consumer with a passion for the latest speaker systems. Thanks to AMNYTT and Min Drift & Vedlikehold, its two primary B2B publications, iNEWS has become a recognised, everpresent voice in Nordic industry, celebrated as the information provider of choice for everyone from C-suite professionals through to the likes of engineers, technicians, and suppliers. The topics covered by both these of magazines are expansive, spanning the likes of automation technologies, sustainability, maintenance strategies, developments in industrial policy, and many more. AMNYTT is celebrating its 27th anniversary this year, with its nearly three-decade legacy as one of Scandinavia’s most esteemed trade publications within the fields of automation and industrial digitalisation making it a trustworthy resource for new and long-time readers alike. Starting out in print form, this magazine became a digitalBest Digital Industry Magazine Publisher 2025 Incorporated by visionary CEO Tom R. Mehlum in 2012 and restructured in 2017, iNEWS Media Group today comprises four digital magazines – AMNYTT, Min Drift & Vedlikehold, Stereo+, and Fotomag. Its publications cover both B2B and B2C channels, offering insights into everything from Norwegian industry to hi-fi equipment. Through this portfolio, the publisher strives to serve as a leading figure in the media landscape of not only its home country of Norway, but across the whole of Scandinavia. Below, we take a deep dive into the digital powerhouse that is iNEWS. May25148 only publication in 2012, when Tom joined as a partner (with the now deceased Jan Eirik Schiotz) with his already solid knowledge of digitalization. The brand consisting of a website, a weekly newsletter, and a full magazine that is published seven times over the course of the year. Every issue of AMNYTT is downloaded more than 10,000 times on average, with readers not only coming from more traditional channels, but also from web searches and other online activity. In fact, around half of all readers of the publication today access it from one of these latter two methods, demonstrating the success of the brand in transitioning from print to digital – all whilst continuing to build a dedicated and everexpanding reader base. On the other hand, Min Drift & Vedlikehold is a newer publication, with its first issue launching in 2018. Despite its relatively new status, the brand has quickly garnered a dedicated audience and become an essential platform for business professionals whose work relates to the fields of technical operations, energy efficiency, and facility management in the industrial sector. Across the six digital issues published every year, the magazines covers everything from practical solutions to emerging technologies. As for the last two publications that fall under the iNEWS umbrella, Stereo+ and Fotomag, the publisher’s stake in these stems from it owning 50% of Exciter AS, the publishing house behind both of these niche B2C magazines. Stereo+ is the leading digital magazine for high-end audio equipment and home cinema systems in Norway, whereas Fotomag is an equally impressive curation of knowledge and thought pieces designed to appeal to both photography enthusiasts and those working professionally within the space. Investing in Exciter AS may have been a slight departure for CEO Tom R. Mehlum – whose background is in, sales, market development, top management, and consultancy – but the ability of his team to combine highcalibre editorial content with targeted digital distribution has seen both publications go from strength to strength since he and Haavard Holmedal founded it in 2014. Beyond overseeing the growth and development of these magazines, Haavard and Tom also spearheaded campaigns to raise brand awareness and boost their online standings. This was achieved through the leveraging of both social media channels and SEO, two areas iNEWS focuses on to maximise visibility and engagement across the entirety of its portfolio. The success of these initiatives hinges on the ability of the team to evolve alongside both the platforms they utilise and the preferences of those they attempt to engage with. It was this level of understanding that led to the company recognising the benefits of digitalising AMNYTT in the first place, intuition that continues to serve it well. “Our publications reach both a technically proficient core audience and a broader industrial segment. This makes iNEWS a valuable media channel for both editorial outreach and industryspecific advertising.” Outside of its publication portfolio, iNEWS is also immensely proud to be a co-owner (via Exciter) of the Oslo Hi-Fi Show, an annual event that sees everyone from key industry
RkJQdWJsaXNoZXIy NTY1MjM3