7. Of course, such exceptional capabilities are made possible by the dynamic workforce driving the agency. MCR Agency takes a strategic approach to its internal structure, with dedicated teams for each department, including one for talent, a team assigned to each retainer brand, and exclusive teams for each activity. This approach enables MCR Agency to drive results for its clients and stand out in the industry as a beacon of excellence. “This way, we gain complete knowledge of our partners, allowing us to organically understand the audience and needs of upcoming or completed campaigns, identifying the positive or negative results actions we have implemented,” Sergi explains. “As one of the closest agencies with the greatest capacity to create KPSs, we receive the highest recognition from the most important gaming clients in our region.” As an agency that connects content creators with brands, MCR Agency has total perspective of the entire campaign, and can manage it more effectively. Sergi notes that more and more agencies are realising this benefit, and talent agencies are now actively evolving into brand agencies and are outsourcing their work to specialised agencies in the key opinion leaders, public relations, and social media sectors. The need to unite and professionalise the sector has driven this trend, creating opportunities that MCR Agency is increasingly exploring. This is exactly how the agency plans to approach its future operations, as Sergi tells us: “MCR Agency will continue to grow and focus its efforts on being the leading gaming agency in Latin America, Brazil, and Spain. Our team of over 30 is expected to exceed 40 in 2025, and we will be working with more retainer clients throughout this year. Focusing on the gaming niche is the key to addressing our clients’ needs and positioning MCR Agency as a leader in this market.” In its inaugural year, the Spanish Business Awards are held to highlight and celebrate the accomplishments and contributions made by the many exceptional enterprises and organisations currently driving the Spanish economy. Through these awards, we at EU Business News hope to shine a light on the ingenuity and innovation being nurtured throughout the country. MCR Agency stands out for its specialisation within the gaming sector, enabling it to develop deep expertise and strong connections throughout the industry. The agency’s innovative approach to digital marketing and influencer partnerships leverages cutting-edge technologies, allowing it to deliver impactful campaigns that drive meaningful results. With a robust network of content creators, influencers, and brands, as well as a global presence with offices across Spain, MCR Agency is well-positioned to tap into diverse markets and expand its reach throughout 2025. The agency’s professionalism and expertise is directly reflected in its experienced, exceptional team and its integration of AI streamlines internal processes to make operations increasingly efficient. Each of these individual factors contribute to MCR Agency’s stellar reputation as a leading player in the gaming and digital marketing industries, earning the agency the well-deserved title of Best Gaming Influencer Marketing Agency 2025 – Spain and Latin America.
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