12. Spanish Business Awards 2026 Influencer marketing – that is, representing online content creators with services like PR, consulting, and campaign management – is a sector that, despite rapid growth, still lacks the solid structures in place across other areas of the media industry. Having helped to close that gap since opening its doors in 2019, MCR Agency has grown to encompass more than 70 content creators across Europe and Latin America and has worked with leading global brands in the gaming space, such as Activision. CEO Sergi Cerrato Recasens was on hand for more about the world of influencer marketing. Working out of offices in Barcelona and Madrid, MCR Agency’s journey to connecting top brands with pioneering creators started more than six years ago, when two law graduates – Sergi and Inés – recognised the need to build bridges between brands and the creators, influencers, and streamers all operating in the gaming and related industries. Dismissing the concept of intermediary, MCR (Managers of Creators and Representatives) quickly became the authority in this kind of digital marketing, adapting its services to client needs. MCR’s mission is a reflection of this, with the agency seeking to connect brands in gaming and entertainment to their target audiences using the power of content creators, which today make up a powerful, authentic voice in this space. As Sergi added: “We seek to continue driving and professionalising the influencer marketing industry through strategies that generate value for both brands and creators and their dedicated communities. Having let this mission guide it every step of the way, MCR has grown from its two co-founders to a team of over 35 professionals and has led global campaigns with teams from Spain to teams based in countries on the other side of the world, like Mexico and Brazil. Despite this growth, MCR’s Spanish roots remain stronger than ever, and it is the unique combination of creative talent, strategic thinking, and an innovative spirit the country boasts across sectors like entertainment and marketing that has allowed the agency to thrive. Sergi took things a step further, explaining: “What sets us apart is our way of working with creators. We combine creativity, passion, and commitment within the gaming ecosystem. We deeply understand this sector and know how to turn that passion into strategies that really work for brands.” However, the technical side of this is just the beginning, and what keeps brands and content creators coming back to MCR is the human touch it brings. “We do not see creators as advertising channels, but as creative partners capable of building a brand identity. We work on campaigns where co-creation, authenticity, and storytelling are fundamental to generating real impact.” Its culture is a fitting example of this, with MCR having nurtured an internal environment built on the cornerstones of collaboration, transparency, and continuous growth, three complementary elements allowing MCR to obtain the outcomes its seeks for its clients. Furthermore, all team members receive training in a plethora of key areas including but not limited to digital trends, platforms, strategy, and industry tools. This continuous training allows employees to flourish and gives each project a sense of autonomy. In the wake of the three defining trends impacting influencer marketing as of late, outlined by Sergi as being the professionalisation of influencer marketing, the burgeoning relationship between gaming and digital culture, and co-creation emerging as the new model for branded content, MCR’s understanding of this ever-evolving landscape makes it attractive for those creators seeking solid, long-term relationships, as well as brands looking for a gaming marketing agency that can act in a way that upholds genuity, ethics, and strategy. On the back of this distinction, 2026 is set to be a year of growth for MCR, which is driving expansion in Latin America and Europe with the goal of establishing itself as the leading gaming marketing agency in the Spanish-speaking world. With the team being young, hungry, and driven by results, they are also setting a precedent for influencer marketing, positioning Spain as a beacon of both talent and vision in this industry. To summarise, MCR Agency is an exceptional international agency focusing on influencer marketing and strategic content for the gaming industry. Its versatile approach to running its business, the exceptional values it upholds, and the care it takes in developing its team has allowed the agency to constantly expand and collaborate with global brands – making it the success story it is today. We are delighted to recognise its contributions by naming MCR the Best Gaming Influencer Marketing Agency 2026 – Spain & Latin America. Contact: Sergi Cerrato Recasens Company: MCR Agency Web Address: https://www.mcr-agency.com/ Best Gaming Influencer Marketing Agency 2026 – Spain & Latin America
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