Spanish Business Awards 2026 Combining traditional agricultural wisdom with innovative cultivation techniques, Frutas Borja is a family-owned produce company representing three generations of passion for growing exceptional fruit. The company was established in 1975 by Antonio Borja Perales and, with deep roots in Spanish agriculture, its legacy has been continued by sons Luís, Juan, and Mario. Today, Frutas Borjas stands as a trusted partner to retailers and distributors seeking premium berries that stand out in competitive markets. Focusing on the cultivation of fresh berries, namely strawberries, blueberries, and raspberries, Frutas Borja leverages more than four decades of agricultural and commercial knowledge to serve a global clientele. Its customers include supermarkets, specialty stores, and retail outlets across Europe, as well as wholesale fruit distributors operating within both national and international markets. Through rigorous cultivation control and selection processes, the company guarantees fresh and tasty fruit truly deserving of the Excellence Award for Unique and Natural Product Varieties 2026. “Our main mission is to produce and market fresh fruit of the highest quality, especially red fruits,” Luisa told us, “guaranteeing flavour, freshness, and food safety while working responsibly with the environment and the people who are part of our value chain. Our greatest achievement to date is to have consolidated a decades-long history in the sector, maintaining the trust of national and international customers without losing our values or our agricultural roots.” Frutas Borja offers a comprehensive fromfield-to-fork service model that allows it to retain complete control over its product Best Fresh Fruit Producer 2026 & Excellence Award for Unique & Natural Product Varieties 2026 Spain is the largest producer of fruit and vegetables in Europe, and the fifth largest worldwide. The province of Huelva in Andalusia is a key player in this space, accounting for almost 77% of the country’s red fruit exports and even achieving the historic milestone of 1.101 billion euros in sales throughout the first seven months of 2024. At the forefront of this thriving sector is Frutas Borja, a leading producer of fresh fruit in Huelva with a longstanding legacy of excellence in the agricultural field. We spoke to Commercial Manager Luisa Gadea for more information, as Frutas Borjas is named in the Spanish Business Awards 2026. range. This service entails professional cultivation and harvesting practices, regulated with thorough quality control at every stage of the process. After harvest, the fruit undergoes proper handling and packaging to preserve its outstanding qualities, before efficient logistics distribution ensures that the product arrives at its destination in optimal condition. To guarantee the highest standards of quality and service, Frutas Borja deploys a number of forward-thinking initiatives across its daily operations. This includes maintaining exhaustive control of the crop, ensuring the application of good agricultural practices and sustainable techniques; carefully selecting and harvesting the product at its optimum point of ripeness; promoting efficient handling and packaging processes to preserve the quality and freshness of the produce; and prioritising customer orientation by adapting to the needs of each market whilst delivering a reliable and punctual service. “What sets Frutas Borja apart from other companies in the industry is our combination of experience, direct process control, and constant commitment to quality,” said Luisa. “We don’t just market fruit; we grow, care for, and deliver it, controlling every stage from the field to the end customer. Customers know that they can trust Frutas Borja because we deliver what we promise, season after season, offering fresh, safe fruit to the quality demanded by the market.” Being based in Andalusia has presented significant advantages for Fruta Borja; the region maintains exceptional climate conditions for agriculture and agribusiness – characterised by hot, dry summers and mild, wet winters – and boasts a high specialisation in fresh produce, specifically in the production of red fruits. What’s more, Andalusia also possesses vast export and agricultural expertise, with a logistics infrastructure strategically positioned to serve Europe and the largest agri-food sector in Spain. The region’s agricultural specification has had a significant impact on Frutas Borja’s operations, enabling it to leverage numerous advancements. This includes the use of efficient irrigation technologies, such as humidity sensors and water control systems; the digitalisation of production and planning to improve crop management; a region-wide commitment to sustainable practices, including biological pest control and the reduction of chemical inputs; and an emphasis on origin, further positioning regional produce – particularly the red fruits of Huelva – as a quality and reliable product across Europe. Beyond its location, Frutas Borja’s sustained success is equally driven by its exceptional team, who work in close collaboration with honesty, transparency, and quality at the forefront of their operations. “Frutas Borja’s internal culture is based on commitment, teamwork, and respect for people,” Luisa stated. “We are a company with familial and agricultural roots, where individual responsibility, experience, and collaboration between all departments are valued, and every employee understands how their role contributes to the final result.” To ensure that its team continues to offer the best possible service, Frutas Borja provides each employee with initial training adapted to their specific position, complemented by continuous training aligned with good agricultural and handling practices, food
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