Aug22136 17. Most Innovative Healthy Food Product CEO 2026 (Belgium): Yves De Rudder & Best Fat & Sugar Free Cold Sauces & Salad Dressings Company 2026 – Belgium Sauces and condiments are vital additions to any meal, but most people do not realise just how unhealthy they are. High levels of fat and sugar plague household brands of mayonnaise, ketchup, salad dressings, and so on, making them secret assailants working against those looking to watch what they eat or take better care of their health. Yum-it Foods, based in Belgium, is putting a stop to this through its innovative and trendsetting line of sauces that are free from fat, sugar, and gluten, as well as being vegan and halal certified. Award-winning CEO Yves De Rudder was on hand to tell us more. On a mission to commercialise cold sauces, salad dressings, and toppings that contain no fat or sugar, are gluten free, 100% vegan, halal certified, and, most importantly, incredibly tasty, Yum-it Foods strives to make products that are accessible to everyone and which they can all enjoy. Its sauces cover everything from staples like ketchup, mayo, and garlic aioli to gourmet options such as samurai, andalouse, burger and teriyaki sauces. These sauces can be found at the major retailers across Belgium, Luxembourg and in France. Export also is booming with new markets such as Romania, Morocco, Dubai and Kuwait. Regardless of the size of these partner organisations, brands recognise Yum-it Foods’ mission to start a sauce revolution, and both they and their shoppers love these 0% fat and sugar sauces – and what they stand for. In fact, partnerships run deep within Yumit Foods, which has benefited hugely from the acquisition of the brand by its former sub-contractor. This has given it the boost it needs to thrive in the present and ensure it can realise the future it has long envisioned for itself. As Yves De Rudder, its widely acclaimed CEO, explained in his own words: “Without the support of our sub-contracting partner, who has now integrated Yum-it into their product portfolio, we never would have been able to develop the brand up to where it stands today.” One of the highlights of his tenure as the brand’s CEO, Yves’ journey with Yum-it Foods dates back to 2023, and a nearly three-year stint as a sales and marketing partner. He ascended to his current position around six months ago, contributing to the ongoing growth and development of the company by leveraging his decades of experience across both sales and marketing and fast-moving consumer goods. These competencies, combined with a strategic approach to success, position Yves as the perfect man to have at the helm. Exploring his role in more detail, Yves told us: “My job as a CEO is building and shaping the brand for the future. I am involved in the development of the assortment and marketing, and am the contact lead for export and retail head offices.” As this shows, Yves’ ethos is one of deep involvement and familiarising himself with every aspect of the brand, and from the trends shaping its marketing efforts to its flexible production methods, all help set it apart. Yves also handles all of the brand’s commercial relationships, and his presence at the likes of trade fairs and other such events position him as a face people recognise – not a distant figure locked away in an office somewhere whilst his team handle everything. This personal stamp is something that customers love, as since the brand exists within a specialist corner of the market – serving a community who are highly conscious of what goes into their bodies, be it for health, diet, or other such reasons – it is more of a partner than its global competitors. As Yum-it Foods works towards its longterm goal of positioning the brand as the leading name for 0% in the sauce and condiments industry, it has some exciting short-term plans that Yves was delighted to share with us. The first of these is set for later this month: the launch of a line of fruit spreads (We can not use Jam or marmalade since by law they should contain minimum 55 % sugar) that again offer a 0% sugar alternative for shoppers. This is just one example of how the Yum-it empire hopes to innovative over the next few years, achieving its ultimate aim of becoming the go-to name for fat- and sugar-free items. With both Yves and Yum-it Foods being recognised as part of the European CEO of the Year Awards 2026, we urge those interested in knowing more about this pioneering and tasty line of sauces and related products to do so via the web address linked down below. Contact: Yves De Rudder Company: Yum-it Foods Web Address: https://yum-it.eu/en/
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